Vassil Jonathan sold $166K of TOST

Vassil Jonathan (Chief Revenue Officer) sold 4,600 shares of Toast, Inc. (TOST) at $36.00 ($0.17M total) on 2026-11-04 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Vassil Jonathan
Published Nov 6, 2026, 9:28 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Nov 6, 2026, 9:33 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$TOST
Bearish
medium confidence
Mentioned
$TOST
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$TOSTBearishLow
01

Why it matters

The disclosed sale is small relative to market cap, so price impact is expected to be limited.

02

Market read

A modest insider sell that may cause slight short‑term pressure but is unlikely to move the broader market.

03

What to watch

Potential upcoming earnings or product announcements may offset any short‑term pressure.

Relevance 3/10Novelty 3/10Timing: post‑market filing

Background

Form 4 filings disclose insider transactions; a CRO sale via a pre‑arranged plan is a standard reporting event.

Company-level read

Ticker impact

$TOSTBearishMedium confidence
Context

Chief Revenue Officer sold 4,600 shares for $165.6K via a 10b5‑1 plan, reducing his stake to 77,424 shares.

Expected impact

likely slight downward pressure as the market prices the insider sell.

Evidence & confidence

Sale size is modest ($166K) but disclosed via a Form 4, indicating a direct reduction of insider ownership.

Market effects

Minimal impact on the restaurant‑technology sector.

No broader regional effect.

Limited to Toast shareholders.

Counterpoint

The sale could be routine under a 10b5‑1 plan and not signal negative fundamentals.

Key entities

  • Vassil Jonathan

    Chief Revenue Officer of Toast, Inc.

  • Toast, Inc.

    Provider of restaurant point‑of‑sale and management software, ticker TOST.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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