Vassil Jonathan sold $166K of TOST
Vassil Jonathan (Chief Revenue Officer) sold 4,600 shares of Toast, Inc. (TOST) at $36.00 ($0.17M total) on 2026-11-04 under a Rule 10b5-1 trading plan.
How this was made
The 30-second read
Why it matters
The disclosed sale is small relative to market cap, so price impact is expected to be limited.
Market read
A modest insider sell that may cause slight short‑term pressure but is unlikely to move the broader market.
What to watch
Potential upcoming earnings or product announcements may offset any short‑term pressure.
Background
Form 4 filings disclose insider transactions; a CRO sale via a pre‑arranged plan is a standard reporting event.
Ticker impact
Chief Revenue Officer sold 4,600 shares for $165.6K via a 10b5‑1 plan, reducing his stake to 77,424 shares.
likely slight downward pressure as the market prices the insider sell.
Sale size is modest ($166K) but disclosed via a Form 4, indicating a direct reduction of insider ownership.
Market effects
Minimal impact on the restaurant‑technology sector.
No broader regional effect.
Limited to Toast shareholders.
Counterpoint
The sale could be routine under a 10b5‑1 plan and not signal negative fundamentals.
Key entities
- PersonVassil Jonathan
Chief Revenue Officer of Toast, Inc.
- CompanyToast, Inc.
Provider of restaurant point‑of‑sale and management software, ticker TOST.

