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businessinsider.com$CHWY

Advertisers Drop 'I've Had It' Podcast After Viral Charlie Kirk Clip

Nine companies, including Chewy, Cash App, and Zenni, have pulled sponsorships from the 'I've Had It' podcast after hosts laughed at a clip referencing assassinated activist Charlie Kirk. The podcast apologized and donated to Everytown for Gun Safety. Similar controversies have affected ABC's Jimmy Kimmel and the 'Pivot' podcast.

Original reporting
businessinsider.com
Published Nov 8, 2026, 7:59 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Nov 8, 2026, 9:23 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
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Advertisers Drop 'I've Had It' Podcast After Viral Charlie Kirk Clip — source image
Source · businessinsider.com
Decision brief

The 30-second read

$CHWYBearishLow
01

Why it matters

The immediate impact is reputational risk for sponsors and loss of a marketing channel, with limited direct financial effect.

02

Market read

Small‑cap consumer‑tech stocks may see short‑term pressure; broader market impact is minimal.

03

What to watch

Potential long‑term brand goodwill gains from taking a clear stance on political violence.

Relevance 4/10Novelty 4/10Timing: immediate

Background

A viral podcast clip referencing a deceased political activist sparked backlash, leading multiple advertisers to end sponsorships.

Company-level read

Ticker impact

$CHWYBearishMedium confidence
Context

Chewy announced it is ending its sponsorship of the "I've Had It" podcast after a controversial clip went viral.

Expected impact

likely pressure as the market prices in the sponsorship loss

Evidence & confidence

Sponsor withdrawal signals brand risk and may affect short-term sales; no quantitative impact disclosed.

Market effects

Sector

May prompt other consumer brands to reassess podcast sponsorships amid political controversy.

Regional

Limited to U.S. consumer‑tech and e‑commerce stocks.

Global

Low; the story is confined to a few U.S. companies.

Counterpoint

What could challenge this read

The sponsorship pull could be seen as a brand‑strengthening move, distancing from polarizing content.

Key entities

  • Company
    Chewy

    Online pet retailer ending sponsorship.

  • Company
    Block

    Parent of Cash App ending sponsorship.

Read at source← All news

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