Morgan Stanley Cuts Samsung, SK hynix Targets by Up to 38%
Morgan Stanley analyst Shawn Kim raised 2027 earnings forecasts for Samsung Electronics (005930.KS) and SK hynix (000660.KS) but cut target prices by 19% and 38%, respectively. Kim expects AI-driven memory demand to continue but warns of margin pressures from new production capacity and data center delays. The brokerage maintained overweight ratings, with Samsung Electronics as the top pick.
How this was made

The 30-second read
Why it matters
The analyst’s sizable target cuts, despite higher profit forecasts, suggest near‑term downside risk for both stocks, while highlighting sector‑wide margin pressures.
Market read
First‑time disclosure of target price reductions for two major Korean memory chip makers, likely to influence short‑term trading and sector sentiment.
What to watch
Possible upside from Samsung's non‑semiconductor businesses and SK hynix's HBM market share gains.
Background
Morgan Stanley analyst Shawn Kim, known for bearish calls on memory chipmakers, issued a new report adjusting forecasts and target prices for Samsung Electronics and SK hynix.
Ticker impact
Morgan Stanley cut Samsung Electronics' target price by 19% and raised its 2027 operating profit forecast by 9%, indicating a bearish outlook despite higher earnings estimates.
likely pressure as the market prices in the lower valuation despite earnings uplift
Analyst downgrade with concrete target numbers typically moves the stock in the short term; the cut is sizable (19%) and the note highlights margin concerns.
Morgan Stanley cut SK hynix's target price by 38% and raised its 2027 operating profit forecast by 13%, signaling a bearish stance amid margin compression expectations.
likely pressure as investors digest the steep valuation reduction
A 38% target reduction is material; combined with margin downgrade, it outweighs the modest earnings estimate increase.
Market effects
Memory chip sector may see broader valuation pressure as analysts flag margin compression and capacity overhang.
Korean equities could face short‑term weakness, especially other memory manufacturers.
Potential ripple to global AI‑related hardware supply chain valuations.
Counterpoint
The raised earnings forecasts could support a longer‑term upside if capacity additions are delayed.
Key entities
- analystShawn Kim
Morgan Stanley analyst covering memory semiconductors.
- institutionMorgan Stanley
Investment bank providing the research report.



