Hims & Hers Health Narrows 2026 Guidance After Q3 Results

Five US states joined the FTC's lawsuit against Hims & Hers, alleging deceptive privacy practices, including sharing sensitive health data with Meta and Snap. The case also claims misleading billing and cancellation practices. Hims & Hers plans to defend against the claims. The company recently cut its full-year core profit forecast due to higher costs. (199 characters)

Hims & Hers Health (HIMS) reported a Q3 gross margin of 57% and reduced full-year adjusted EBITDA guidance to $257M-$277M, below analyst expectations. The stock fell 17% post-earnings, reflecting concerns about margin erosion and slower profitability growth. Analysts warn that reinvestment in AI and lower prices may delay earnings growth.

The FTC filed an amended complaint against Hims & Hers, alleging it shared sensitive health data with Meta and Snap, misled consumers about privacy, and engaged in deceptive subscription practices. The case includes Arizona, Florida, Nebraska, Ohio, and Wisconsin as co-plaintiffs. Hims & Hers shares fell 14.73% after the initial filing in July 2026, and a class-action lawsuit was filed.

Five states joined the FTC's lawsuit against Hims & Hers, alleging privacy violations and deceptive billing practices. The FTC claims Hims shared health data with third parties and hid cancellation terms. Hims plans to defend itself, calling the new claims 'follow-on' allegations. The company recently reported a 49% revenue increase to $890 million but cut its 2026 profit outlook.

HIMS Health (HIMS) cut its 2026 adjusted core profit guidance to $257–$277 million and revenue guidance to $3.13–$3.15 billion, citing subscriber losses. Q4 revenue is expected at $875–$895 million, below estimates. The stock has fallen 41% year-to-date, with mixed retail investor sentiment.

The FTC and five additional states (Arizona, Florida, Nebraska, Ohio, Wisconsin) joined a complaint against Hims & Hers Health (HIMS), alleging the company shared patient health data with third-party advertisers. Utah and California were previously involved in the complaint. The case highlights potential privacy violations and regulatory risks for HIMS.