Jefferies maintains Suja Life at Buy, lowers price target to $17 from $22

Jefferies kept Suja Life's rating at Buy but reduced its price target to $17 from $22, a 22.7% cut. The new target suggests a 70.5% upside from the Nov 10 close of $9.97, according to the firm.

Original reporting
Published Nov 11, 2026, 8:42 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Nov 11, 2026, 8:52 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
Jefferies maintains Suja Life at Buy, lowers price target to $17 from $22 — source image
Decision brief

The 30-second read

$SUJABearishHigh
01

Why it matters

The downgrade may trigger short-term selling pressure.

02

Market read

Analyst target cuts are a common catalyst for price moves in small-cap stocks.

03

Timing

immediate

Relevance 6/10Novelty 7/10Timing: immediate

Background

Jefferies maintains a Buy rating but reduces its price target, reflecting a revised valuation.

Company-level read

Ticker impact

$SUJABearishHigh confidence
Context

Jefferies lowered its price target for Suja Life to $17 from $22, indicating a fresh downside outlook.

Expected impact

likely pressure as the market prices in the lower target

Evidence & confidence

The new target reflects a 22.7% reduction, suggesting weaker expectations.

Key entities

  • Suja Life

    US-listed beverage company

  • Jefferies

    Equity research firm providing the rating

Related articles

$SUJAMed

Suja Life Inc (SUJA) (Q3 2026) Earnings Call Highlights: Sales Beat, Margin Pressure

Suja Life Inc (SUJA) reported Q3 2026 net sales of $76.4M, up 3% YoY, beating expectations. Adjusted EBITDA rose to $10.5M, but gross margin fell to 43.9%. The company gained market share in natural healthy beverages and saw strong growth in club and convenience channels. However, it lowered full-year guidance due to grocery channel pressure and increased promotional spend. Management discussed channel shifts, promotional strategies, and category trends during the earnings call.

$SUJAMed

Suja Life: Q3 Earnings Snapshot

Suja Life Inc. (SUJA) reported a Q3 loss of $5.3M, or 22 cents per share, but adjusted earnings of 6 cents per share, beating estimates. Revenue was $76.4M. The company forecasts Q4 revenue of $83.7M-$86.7M and full-year revenue of $351M-$354M, according to Zacks Investment Research.

$SUJAMed

Suja Life Reports Third Quarter 2026 Financial Results

SUJA LIFE, INC. (SUJA) filed an SEC Form 8-K — Results of Operations and Financial Condition. Suja Life Reports Third Quarter 2026 Financial Results Net sales increased 3.3% year-over-year to $76.4 million Updates fiscal year 2026 outlook OCEANSIDE, CA, November 10, 2026 – Suja Life, Inc. (NASDAQ: SUJA) (“Suja Life,” “Suja” or the “Company”), a leading better-for-you beve

Med

Suja Life’s Recent Volatility Masks A Longer Game In Functional Beverages

Suja Life's stock fell to $9 from $18 after lowering full-year guidance due to grocery channel weakness. Investors are exploring lawsuits, citing potential misleading information. Despite Q2 sales growth of 11.6% to $83.9M, sequential sales dropped 21%. The company remains optimistic about its long-term strategy in the functional beverage market, which is expected to reach $400B by 2034.

$SUJAMed

Suja Defies Grocery Slowdown With Double-Digit Sales Growth in Q2

Suja Life, Inc. (Nasdaq: SUJA) reported Q2 net sales up 11.6% year over year to $83.9 million, citing volume growth and improved distribution. Gross profit increased 9.9% to $39.2 million, or 46.7% of sales. The company raised its 2026 outlook to $360 to $369 million net sales from $326.6 million in 2025.