Google’s Co-Founder Is Cashing Out Another $148 Million
Larry Page's trusts plan to sell 253,840 shares each of Alphabet's Class A (GOOGL) and Class C (GOOG) stock, valued at ~$148.3M. Shares rose 1.79% and 1.62% respectively. Sales are part of a preset 10b5-1 plan. Alphabet's Q3 earnings missed estimates, with EPS at $2.12 vs $2.97 consensus. Google Cloud revenue grew 103% YoY to $30.7B.
How this was made

The 30-second read
Why it matters
The filing adds $148 M of potential supply, likely pressuring the stock in the short term.
Market read
First public notice of a sizable insider sale; traders may adjust positions ahead of the Form 4 confirmation.
What to watch
Alphabet's strong cloud growth and low valuation multiples could offset the supply shock.
Background
Larry Page, co‑founder of Alphabet, uses multiple trusts to sell shares under a long‑standing 10b5‑1 plan.
Ticker impact
Form 144 filing shows Larry Page trusts selling 253,840 Class A shares valued at $74.5 M, a new supply event for Alphabet.
likely downward pressure as market absorbs the insider sale.
The filing is the first public notice of a sizable insider sale; investors may price in the added supply.
Form 144 filing shows Larry Page trusts selling 253,840 Class C shares valued at $73.8 M, adding fresh supply to Alphabet.
likely downward pressure as market absorbs the insider sale.
Same as GOOGL; the dual‑class sale is a new market‑impacting event.
Market effects
Tech sector may see modest drag as a large-cap insider sale signals supply pressure.
U.S. equity markets may see slight dip in large‑cap tech indices.
Limited to investors tracking Alphabet; no broader macro effect.
Counterpoint
The sale is pre‑planned under a 10b5‑1 plan and may not reflect negative sentiment; price could hold.
Key entities
- IndividualLarry Page
Alphabet co‑founder and director, owner of the trusts selling shares.
- CompanyAlphabet Inc.
Parent company of Google, subject of the insider sale.


