Second Quarter 2026
Filed Aug 10, 2026RUM Group Inc. Reports Record Second Quarter 2026 Results
Record revenue increased 61% year-over-year and 58% quarter-over-quarter, supported by the Northern Data acquisition, while the Company initiated third-quarter revenue guidance of $87 million to $93 million. Operating expense categories also increased year-over-year, and the filing does not provide net income, EPS, margins, or cash-flow results.
Key metrics
as reported| Metric | Value | q/q | y/y |
|---|---|---|---|
| RevenuesGAAP | $ 40,366,736 | 58% | 61 % |
| Cost of services (content, hosting and other)GAAP | $ 30,607,067 | – | 15 % |
| General and administrativeGAAP | 16,327,551 | – | 40 % |
| Research and developmentGAAP | 6,795,275 | – | 41 % |
| Sales and marketingGAAP | 10,379,335 | – | 32 % |
| Northern Data cloud computing and colocation services revenue contribution from the date of acquisitionGAAP | $10.1 million | – | – |
| Quake AI existing GPU estate utilizationother | approximately 85% | – | – |
Segments
| Segment | Revenue | q/q | y/y |
|---|---|---|---|
| Rumble Video businessRecord revenue for the Rumble Video business. | $30.3 million | 19% QoQ | 21% YoY |
third quarter of 2026 outlook
- Revenue$87 million to $93 million
- Noteapproximately 250MW of unmonetized capacity targeted for 2027
- Note$3B+ annual run rate opportunity
What drove it
- Revenue increased by $15.3 million to $40.4 million, including $5.6 million attributable to an increase in Audience Monetization revenues and $9.7 million attributable to higher Other Initiatives revenues.
- The increase in Audience Monetization revenues was driven by $5.9 million in advertising revenue and $0.2 million from licensing and platform hosting fees, offset by a $0.5 million decrease in subscription revenue.
- Northern Data contributed $10.1 million in cloud computing and colocation services from the date of acquisition.
- RUM Group closed the Northern Data acquisition on June 17, 2026, securing approximately 85.2% of Northern Data's outstanding shares.
- The Company signed a multi-year agreement with Together AI to deploy NVIDIA HGX™ B300 GPU cloud capacity.
Concerns
- Excluding Northern Data, Other Initiatives revenue decreased by $0.4 million, reflecting reduced advertising inventory being monetized by the publisher network and a decline in cloud services revenue.
- Subscription revenue decreased by $0.5 million.
- Cost of services increased by $4.1 million, including $2.5 million of incremental data center-related expenses associated with the Northern Data acquisition.
- General and administrative expenses increased by $4.7 million, with Northern Data contributing $5.0 million of payroll and related expenses and other administrative costs.
- The filing does not provide reported net income, EPS, gross margin, operating income, or cash-flow results.
What to watch
- Execution against third-quarter 2026 revenue outlook of $87 million to $93 million.
- Monetization of approximately 250MW of unmonetized capacity targeted for 2027.
- Demand and utilization for Quake AI's existing GPU estate, which had utilization of approximately 85% for the quarter.
- The contribution of the multi-year Together AI agreement to NVIDIA HGX™ B300 GPU cloud capacity deployment.
- Whether the Rumble Video business can sustain its reported 19% quarter-over-quarter and 21% year-over-year revenue growth.
Balance sheet and cash flow
- As of June 30, 2026, RUM Group had total liquidity of $220.5 million.
- $203.3 million in cash and cash equivalents
- 293.14 Bitcoin, valued at $17.2 million
Analysis
RUM Group reported record second-quarter revenue of $40.4 million, up 61% year-over-year and 58% quarter-over-quarter. The June 17 closing of the Northern Data acquisition materially changed the revenue mix, contributing $10.1 million in cloud computing and colocation services from the acquisition date. The Company also reported record Rumble Video business revenue of $30.3 million, up 19% quarter-over-quarter and 21% year-over-year.
Audience Monetization revenue increased by $5.6 million. Advertising revenue contributed $5.9 million and licensing and platform hosting fees contributed $0.2 million, partly offset by a $0.5 million decrease in subscription revenue. Other Initiatives revenue increased by $9.7 million, but this result was acquisition-led: excluding Northern Data, Other Initiatives revenue decreased by $0.4 million because of reduced publisher-network advertising inventory monetization and a decline in cloud services revenue.
Costs increased across every reported operating expense category. Cost of services rose 15%, driven by higher programming and content costs and incremental Northern Data data-center expenses. General and administrative expense rose 40%, with Northern Data contributing payroll, related expenses, and other administrative costs. Research and development increased 41%, while sales and marketing increased 32%. The release does not provide gross margin, operating income, net income, EPS, or cash-flow figures, limiting direct assessment of profitability and cash conversion.
The Company ended the quarter with total liquidity of $220.5 million, consisting of $203.3 million in cash and cash equivalents and 293.14 Bitcoin valued at $17.2 million. No dividends, repurchases, debt balance, operating cash flow, free cash flow, or capital expenditure figures were reported. Management's capital and operating focus is now centered on the newly organized Quake AI business and the integration of Northern Data's GPU estate.
RUM Group initiated formal guidance with third-quarter 2026 revenue outlook of $87 million to $93 million. Management also highlighted approximately 250MW of unmonetized capacity targeted for 2027 and described this as a $3B+ annual run rate opportunity. Execution on capacity monetization, the Together AI deployment, utilization of the existing GPU estate, and the trajectory of underlying revenue excluding the Northern Data contribution are the central reported issues for subsequent quarters.
Management, verbatim
This was a transformational quarter for our company. On June 17, we closed our acquisition of Northern Data and renamed our parent company RUM Group Inc., establishing two synergistic business units: Rumble, our video platform, and Quake AI, our new cloud and AI-infrastructure business.
Chris Pavlovski, Founder and CEO, RUM Group Inc.
Revenue grew 61% year-over-year to $40.4 million, marking another all-time record for our company.
Chris Pavlovski, Founder and CEO, RUM Group Inc.
With Quake AI's existing GPU estate running at 85% utilization, a new multi-year agreement with Together AI, and 250 megawatts of targeted 2027 power, which we believe represents a $3 billion-plus annual run-rate opportunity, RUM Group is uniquely positioned to power the coming robotic and agentic AI era, combining scaled AI compute with the trove of Rumble's video data and creator community that today's neoclouds simply don't have.
Chris Pavlovski, Founder and CEO, RUM Group Inc.
Not in the filing
stated, not guessed- GAAP gross profit
- GAAP gross margin
- GAAP operating income or loss
- GAAP net income or loss
- GAAP diluted EPS
- Non-GAAP adjusted EBITDA result
- Non-GAAP net income or loss
- Non-GAAP EPS
- Prior-quarter revenue amount
- Prior-quarter amounts for cost of services, general and administrative, research and development, and sales and marketing
- Operating cash flow
- Free cash flow
- Capital expenditures
- Debt balance
- Share repurchases
- Dividends
- Segment revenue for Quake AI
- Guidance for gross margin
- Guidance for operating expenses
- Guidance for tax rate
- Previous-quarter outlook for comparison
AlphaAI analysis generated from the company’s SEC earnings filing (Form 8-K Item 2.02, or Form 6-K for a foreign private issuer). Every figure was cross-checked against the filing text; consensus estimates, price targets and share-price reactions are not shown because they are not in the filing. AI-generated research, not investment advice.