Apple cuts iPhone 18 Pro component orders by up to 20%, shares slip 2% pre‑market
Apple instructed component suppliers to reduce orders for the iPhone 18 Pro and iPhone 18 Pro Max for October by at least 15%, with some estimates as high as 20%. The cuts reflect weaker demand after the company raised iPhone prices to offset soaring memory‑chip costs. The news sent Apple shares down about 2% in pre‑market trading on October 9. Analysts note the move adds uncertainty ahead of Apple’s November earnings.
Why it matters
The production cut may cause investors to lower sales expectations for Apple’s premium smartphone line before the upcoming earnings report (TipRanks). Citi’s Buy rating remains in place, but the demand signal could affect revenue forecasts (Invezz).
Key facts
- 1Apple asked suppliers to cut component orders for the iPhone 18 Pro and iPhone 18 Pro Max for October by at least 15%. investing.com
- 2Some sources estimate the order reductions could range between 15% and 20%. invezz.com
- 3Apple raised iPhone Pro model prices by $100 globally compared with the previous generation. invezz.com
- 4Apple’s stock fell about 2% in pre‑market trading on Friday, October 9. investing.com
- 5Apple’s shares were near their 52‑week high of $345.34. investing.com
- 6Citi reiterated a Buy rating on Apple ahead of its early‑November earnings. invezz.com
Open questions
- Exact size of the component‑order reduction: at least 15% versus a 15‑20% range.
Summary written by AlphAI AI Desk from 3 of 3 sources. Not investment advice. Figures are as stated by the linked sources.