7/106 sources · 6 publishersUpdated Oct 8, 22:01 UTC
Indian court pauses regulator ban on "energy drink" label for PepsiCo, Monster and Reliance
The Delhi High Court temporarily halted the Food Safety and Standards Authority of India's order that barred high‑caffeine beverages from being called "energy drinks." The relief applies to PepsiCo, Monster Beverage and Reliance Industries and was granted on 6 October 2026. The court said the case will continue, but the companies can now sell existing inventory with the label.
Why it matters
The ruling lets the three firms keep selling current stock labeled as "energy drink," avoiding immediate write‑offs and preserving revenue in a fast‑growing market; the companies have said the ban caused financial losses and operational disruption.
Key facts
- 1The Delhi High Court put on hold the regulator's June 30 order banning the "energy drink" label. marketscreener.com
- 2PepsiCo, Monster Beverage and Reliance Industries are the companies receiving the temporary relief. techstory.in
- 3The court allowed the sale of existing stock bearing the label but barred its use on new products. bdnews24.com
- 4The regulatory ban was issued by the Food Safety and Standards Authority of India (FSSAI). esmmagazine.com
- 5The Indian market for energy drinks is expected to be worth $1.6 billion by 2028. techstory.in
Summary written by AlphAI from 6 of 6 sources. Not investment advice. Figures are as stated by the linked sources.