Goldman Sachs upgrades Sirius XM to Buy and lifts price target to $37

Goldman Sachs raised its rating on Sirius XM Holdings to Buy, increasing the price target from $33 to $37. The upgrade cites improving business trends, potential YouTube monetization, and the strategic value of the company's spectrum assets. The new target implies roughly 25‑26% upside from the recent close, and the stock rose as much as 3% after the announcement. Analyst Stephen Laszczyk projects $1 billion of incremental revenue and $125 million of adjusted EBITDA by 2030 from advertising and partnership deals.

The higher target suggests a sizable upside for investors, while the projected revenue and EBITDA gains indicate potential earnings growth. The upgrade may also attract new buying interest as the stock price reacts positively.

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