Lululemon restructures senior team, adds new president‑product and COO roles

Lululemon announced a reorganization of its executive suite, creating two newly‑created C‑suite positions. The company named former Athleta chief executive Maggie Gauger to lead product and design as president and head of product, and hired former Walmart Canada growth chief Joseph Godsey to run operations. Both appointments start on Oct. 26, 2026, while chief brand officer Nikki Neuburger and chief supply‑chain officer Ted Dagnese will exit on Nov. 6, 2026.

The changes are intended to tighten product development and operational execution, which the company says is needed to revive growth after a 5% revenue decline. Analysts at Jefferies note the moves are positive but stress that improved full‑price sales are required before they can become more bullish.

  • 1Maggie Gauger will assume the role of president and head of product, effective Oct. 26, 2026.
  • 2Joseph Godsey will become chief operating officer, also effective Oct. 26, 2026.
  • 3Nikki Neuburger and Ted Dagnese will leave the company on Nov. 6, 2026.
  • 4Gauger’s employment agreement includes a $1,000,000 base salary and a $2,800,000 RSU grant.
  • 5Godsey’s employment agreement includes a $700,000 base salary and a $2,000,000 RSU grant.
  • 6Lululemon’s second‑quarter revenue fell 5% to $2.4 billion on a constant‑currency basis.

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