KeyBanc upgrades Airbnb to Overweight with $191 price target, citing hotel expansion and AI benefits

KeyBanc Capital Markets raised its rating on Airbnb to Overweight and set a $191 price target. Analyst Sergio Segura based the upgrade on three pillars: durable core growth, rapid expansion of the hotel segment, and the company's advantage from artificial intelligence. He noted that hotels, while still a small share of nights booked, are growing about three times faster than the homes business and could contribute an additional two percentage points to overall room‑night growth in the coming years. The firm also highlighted that hotel bookings appear largely incremental rather than cannibalising the core homes platform.

KeyBanc expects the $191 target implies roughly 19% upside from the current price, offering a potential valuation discount relative to peers (the company notes shares trade below the three‑year median EV/EBITDA multiple). The upgrade may attract investors seeking exposure to Airbnb's expanding hotel business and AI‑driven product improvements.

  • 1KeyBanc upgraded Airbnb to Overweight from Sector Weight and set a $191 price target.
  • 2The price target implies about 19% upside from the Thursday close.
  • 3Hotels represent a single‑digit percentage of nights booked but are growing roughly three times faster than the homes segment.
  • 4Segura estimates hotels could add at least two percentage points to overall room‑night growth over the next several years.
  • 5Shares trade at 14.1x 2028 EV/EBITDA, below the three‑year median of 16.7x.
  • 6Airbnb’s stock has returned 22.12% year‑to‑date and 35.11% over the past year, but fell 10.72% in the last 30 days.

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