MicroStrategy stock rallies as it adds 1,665 Bitcoin to its treasury

MicroStrategy announced the purchase of an additional 1,665 Bitcoin for $142.7 million, bringing its total holdings to 847,666 Bitcoin with a cost basis of about $63.95 billion. The news sent the shares up between 2.87% and 4.49% on October 2, 2026. Analysts such as B. Riley lifted their price target to $195 and the consensus mean target sits near $234.11.

The share price move reflects investors’ exposure to Bitcoin price swings, so the rally benefits traders seeking leveraged crypto exposure. B. Riley’s higher target signals bullish sentiment for the stock as a Bitcoin proxy.

  • 1MicroStrategy bought 1,665 Bitcoin for $142.7 million at an average price of $85,681.
  • 2The purchase raised total Bitcoin holdings to 847,666 coins with a cost basis near $63.95 billion.
  • 3MicroStrategy reported revenue of $477.2 million for the last year.
  • 4The company’s price‑to‑sales ratio is above 129 and enterprise value is about $83.1 billion.
  • 5B. Riley raised its price target on MicroStrategy to $195 from $175.
  • 6FactSet data shows a consensus mean price target of $234.11.

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