Affle to acquire Perion in all‑cash deal valued at $420 million

Affle 3i Ltd. has signed a definitive agreement to purchase 100% of Perion Network Ltd. for $11.70 per share in cash, representing a 34.5% premium to the October 30, 2026 closing price. The transaction, valued at roughly $420 million, was approved by both boards and includes a 40‑day go‑shop period. Closing is expected in early 2027, subject to shareholder and regulatory approvals, after which Perion’s shares will be removed from Nasdaq and the Tel Aviv Stock Exchange.

The acquisition will remove Perion’s publicly traded shares, ending its listing on Nasdaq and TASE, and will integrate its ad‑tech platform into Affle’s AI‑driven consumer conversion business, potentially expanding Affle’s addressable market. The cash payment and financing arrangement also affect Affle’s balance sheet and may influence investor sentiment toward both companies.

  • 1Affle will pay US$11.70 per Perion share.
  • 2The deal values Perion at an implied equity value of approximately US$420 million.
  • 3Perion’s cash and cash equivalents were US$228.3 million as of September 30, 2026.
  • 4The agreement includes a 40‑day go‑shop period for Perion shareholders.
  • 5Closing of the transaction is expected in early 2027, pending shareholder and regulatory approvals.
  • 6Perion’s shares will be delisted from Nasdaq and the Tel Aviv Stock Exchange after the merger.

Sources