Apple launches its first foldable iPhone Duo at roughly $2,000

Apple introduced the iPhone Duo, its first foldable smartphone, on a Friday launch. The device was priced at about US$2,000 and sold in limited quantities, with pre‑orders capped at two per customer. CEO John Ternus unveiled the phone a week after taking charge. Online orders are being delayed until January because demand outpaced supply.

The limited stock and order delays may constrain short‑term sales, so investors should watch how demand translates into revenue. The launch adds a new high‑margin product line for Apple, potentially expanding its premium ecosystem.

  • Price reported as about US$2,000 versus $1,999.

Sources