Morgan Stanley upgrades eBay to top internet pick, raises price target to $132
+1 new source since this summary was written
Morgan Stanley analyst Nathan Feather upgraded eBay to its top internet pick and lifted the price target to $132 from $127, citing live commerce as a key growth engine. The firm said live commerce now drives over 40% of eBay’s gross merchandise volume (GMV) growth and could add about four percentage points to annual GMV growth through 2030. Management reported that eBay Live GMV grew roughly eight‑fold year‑over‑year, and the stock rose sharply after the note was released.
Why it matters
The higher target and overweight rating suggest analysts see significant upside potential if live commerce continues to fuel GMV growth. Investors may price in the upgraded outlook, supporting further share‑price appreciation.
Key facts
- 1Morgan Stanley raised its price target on eBay to $132 from $127. investing.com
- 2Analyst Nathan Feather led the Morgan Stanley note. 247wallst.com
- 3Live commerce now drives more than 40% of eBay’s GMV growth. 247wallst.com
- 4Morgan Stanley estimates live‑influenced volume will add about four points a year to GMV growth through 2030. investing.com
- 5eBay Live GMV grew roughly eight‑fold year‑over‑year, according to the Q2 2026 earnings call. 247wallst.com
Open questions
- Material 2 says shares rose 5% to $117.70, while material 5 says shares rose 3.51% to $116.13.
Summary written by AlphAI AI Desk from 6 of 6 sources. Not investment advice. Figures are as stated by the linked sources.