FTC lawsuit against Hims & Hers gains five additional state plaintiffs

The Federal Trade Commission filed an amended complaint that adds Arizona, Florida, Nebraska, Ohio and Wisconsin to the states already suing Hims & Hers Health for alleged deceptive privacy and billing practices. The complaint was filed in the U.S. District Court for the Northern District of California. Hims & Hers said it will vigorously defend against the new claims, which allege the company shared patients' health data with third‑party advertisers.

The expanded state participation increases regulatory pressure on Hims & Hers and could lead to higher legal costs or settlement obligations, affecting the company’s financial outlook. Investors should watch for potential impacts on the stock’s valuation and any disclosed penalties.

  • 1The FTC’s amended complaint adds Arizona, Florida, Nebraska, Ohio and Wisconsin to the lawsuit.
  • 2Utah and California were already parties to the original complaint.
  • 3The complaint was filed in the U.S. District Court for the Northern District of California.
  • 4Hims & Hers spokesperson said the company will vigorously defend against the new claims.
  • 5The FTC alleges the company shared consumers' sensitive health information with third‑party advertising platforms such as Meta Platforms and Snap.

Sources