Trump Media faces $1 billion debt repayment deadline, may need to sell Bitcoin

Trump Media & Technology Group must meet repayment demands of up to $1 billion on its convertible notes by 30 November 2026. The company’s shares have fallen more than 60% this year, reducing the incentive for note‑holders to convert to equity. With about $395 million in cash and short‑term investments and Bitcoin holdings valued at roughly $1.36 billion, the firm is weighing a mix of cash, borrowing and a possible Bitcoin sale to satisfy the debt. Interim chief executive Kevin McGahn said the goal is to retain as much Bitcoin as possible while securing funding.

If Trump Media sells Bitcoin, the market could see a sizable crypto‑asset liquidation that may depress Bitcoin prices and affect the company’s balance sheet. The repayment requirement also creates a funding gap that could force additional borrowing or a rights offering, impacting existing shareholders and note‑holders.

  • 1Repayment demands of up to $1 billion on convertible notes are due on 30 November 2026.
  • 2The notes were issued in May 2025 to fund the company’s Bitcoin reserve strategy.
  • 3Shares have fallen more than 60% this year to $4.64, well below the conversion price of $34.72.
  • 4Cash and short‑term investments totaled roughly $395 million at the end of the third quarter.
  • 5Bitcoin holdings were valued at about $1.36 billion at the same date.
  • 6Convertible notes listed as a current liability were about £735 million ($977 million) at the end of September.

Sources