Citi downgrades Universal Display to Sell and cuts price target, shares tumble

Citi downgraded Universal Display (OLED) from Neutral to Sell and lowered its price target to $71, down from $85. The downgrade followed a Q2 2026 revenue miss, with sales falling 11% year‑over‑year to $152 million, and management guiding full‑year revenue toward the lower end of its $630‑$670 million range. The stock slipped in pre‑market trading, hovering near its 52‑week low of $73.23.

Citi’s new $71 target sits below the 52‑week low, signaling further downside risk for investors (Citi’s note). The lower guidance and revenue miss reduce expectations for the company’s 2026 earnings trajectory.

  • 1Citi changed its rating on Universal Display to Sell and cut the price target to $71 from $85.
  • 2Q2 2026 revenue was $152 million, an 11% decline year‑over‑year.
  • 3Management now expects full‑year 2026 revenue toward the lower end of its $630‑$670 million guidance range.
  • 4The 52‑week low for the stock is $73.23.
  • 5Pre‑market trading price was around $75.
  • Material 1 reports a 2.9% pre‑market decline, while material 3 reports a 5.1% drop and material 4 mentions a >5% fall in a day.

Sources