Evercore ISI upgrades Procter & Gamble to Outperform with a $166 price target

On Oct. 6 2026 Evercore ISI raised its rating on Procter & Gamble (PG) from In Line to Outperform and lifted the price target to $166, up from $161. The firm cited the company’s halt in U.S. e‑commerce market‑share loss and stronger volume growth, and it lifted its organic‑sales growth forecast for Q1 FY2027 to 3%, expecting FY2027 sales to approach 4%. Analyst Robert Ottenstein noted a 40‑basis‑point rise in U.S. category volumes and highlighted higher‑margin brands as a tailwind.

Evercore’s upgrade suggests a potential 14% upside from the prior close, which could attract buying interest and support the stock’s recent 1.5‑2% rise. The higher sales‑growth outlook may also ease margin‑pressure concerns from rising oil, shipping and tariff costs.

  • 1Evercore ISI upgraded Procter & Gamble from In Line to Outperform on Oct. 6 2026.
  • 2The price target was increased to $166 from $161.
  • 3The new target implies roughly a 14% increase from the stock’s close on Oct. 5.
  • 4PG shares rose between 1.5% and 2% after the upgrade was announced.
  • 5Analyst Robert Ottenstein raised the organic‑sales growth estimate for Q1 FY2027 to 3% and expects FY2027 sales to be close to 4% growth.
  • 6U.S. category volumes increased by 40 basis points from the prior quarter.

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