Salesforce to acquire voice‑AI platform Cresta
+1 new source since this summary was written
Salesforce announced on 2 November 2026 that it has signed a definitive agreement to buy Cresta, a voice‑first AI platform for customer service. Cresta’s technology powers call‑center agents for brands such as Marriott, Comcast and Alaska Airlines. The transaction is slated to close in the first quarter of Salesforce’s FY2028, subject to regulatory clearance. The purchase price is reported as $2.7 billion by some sources, while the company’s own release did not disclose a figure.
Why it matters
The deal adds voice‑AI capabilities to Salesforce’s Service Cloud, potentially expanding its service‑automation offering and driving higher retention and revenue, according to the company’s announcement. The reported $2.7 billion price suggests a sizable investment in the segment.
Key facts
- 1Salesforce announced on 2 November 2026 that it signed a definitive agreement to acquire Cresta. salesforce.com
- 2Cresta provides voice‑AI agents that handle complex calls for customers such as Marriott, Comcast and Alaska Airlines. salesforce.com
- 3The transaction should be completed in the first quarter of Salesforce’s FY2028, which runs February through April 2027, pending regulatory approvals. salesforce.com
- 4One report says the purchase price is $2.7 billion. fourweekmba.com
- 5Salesforce’s own release did not disclose a price. salesforce.com
Open questions
- The exact purchase price: some sources cite $2.7 billion while the company’s announcement omitted any amount.
Summary written by AlphAI AI Desk from 7 of 7 sources. Not investment advice. Figures are as stated by the linked sources.