Salesforce to acquire AI research platform Listen Labs for about $2 billion
On 29 September 2026 Salesforce announced a definitive agreement to buy Listen Labs, a San Francisco‑based AI‑driven customer‑research startup. The purchase price is reported at roughly $2 billion, a multiple of about 67 times Listen Labs’ annual revenue. The transaction is slated to be completed in the fourth quarter of Salesforce’s fiscal year 2027, subject to customary closing conditions and regulatory approval.
Why it matters
The company says the deal will embed autonomous research agents into Marketing Cloud and Service Cloud, shortening research cycles from months to days and strengthening its AI portfolio. Analyst commentary in Futurum Group notes the acquisition could help Salesforce protect its 34.1% CRM market share and capture more of the growing enterprise‑software market.
Key facts
- 1Salesforce signed a definitive agreement to acquire Listen Labs on 29 September 2026. marketscreener.com
- 2The purchase price is approximately $2 billion. saasrise.com
- 3Listen Labs generated about $30 million in annualized revenue at the time of the deal. techtimes.com
- 4The acquisition is slated to close in the fourth quarter of Salesforce’s fiscal year 2027, pending regulatory clearance. futurumgroup.com
- 5Listen Labs’ platform can conduct interviews with a global network of more than 50 million participants in over 120 languages. techtimes.com
- 6Listen Labs had previously signed a $125 million Series C term sheet at a $1.5 billion valuation, which it abandoned after the Salesforce offer. techtimes.com
Summary written by AlphAI from 10 of 10 sources. Not investment advice. Figures are as stated by the linked sources.