Apple launches $299 HomeView smart display, stock hits record high then retreats

Apple unveiled its HomeView smart home display, priced at $299, on October 13. The announcement pushed the share price to an intraday record of $348.15 before closing at $341.27, leaving the market value just under $5 trillion. The launch also included a new HomePod mini and Apple TV 4K, expanding Apple’s AI‑enabled hardware lineup.

Analyst Gene Munster estimates the HomeView launch could add about $1.5 billion to Apple’s fiscal 2027 revenue, roughly 1% of the projected $525 billion total. The brief market‑cap surge to $4.98 trillion highlights the stock’s sensitivity to product news, which may affect short‑term trading and investor sentiment.

  • 1Apple’s shares reached an intraday high of $348.15 on October 13 before closing at $341.27.
  • 2The HomeView smart display starts at $299 and is scheduled for U.S. availability on November 13.
  • 3Apple’s market capitalization after the close was $4.98 trillion.
  • 4Wearables, Home and Accessories generated $7.9 billion in the June quarter, up 6% year over year.
  • 5Analyst Gene Munster projects HomeView sales of about four million units, adding $1.5 billion to Apple’s expected $525 billion fiscal 2027 revenue.
  • 6Apple introduced a $149 HomePod mini 2 and a $299 Apple TV 4K alongside HomeView.

Sources