ASOS app hack alert triggers share declines for Snowflake and ASOS
On October 6, 2026, users of the ASOS shopping app received a push notification claiming a hacker had fully compromised the Snowflake data platform used by the retailer. The claim, unverified by either company, prompted Snowflake shares to fall in pre‑market trading and ASOS shares to tumble in London. No comment was provided by Snowflake or ASOS at the time of the reports.
Why it matters
The incident caused immediate price pressure on both stocks, with Snowflake losing up to 3.2% and ASOS dropping as much as 14.5% before partially recovering. The moves reflect investor concern over potential reputational damage and operational risk from a possible data breach.
Key facts
- 1Snowflake shares fell up to 3.2% in pre‑market trading. briefs.co
- 2ASOS shares fell up to 14.5% in London trading. briefs.co
- 3The hack notification claimed the Snowflake instance was fully compromised. insurancejournal.com
- 4ASOS had 16.4 million active customers at the end of its 2026 fiscal year. insurancejournal.com
- 5Insider sales of Snowflake totaled $1.195 billion over the past 12 months. gurufocus.com
- 6Insider sales of Snowflake amounted to $22.57 million in recent transactions. investing.com
Open questions
- Snowflake share decline figures vary across reports (0.1%, 2%, 3%, 3.2%).
- ASOS share decline figures vary across reports (10%, 10.2%, 13%, 14.5%).
Summary written by AlphAI from 9 of 10 sources. Not investment advice. Figures are as stated by the linked sources.