7/1062 sources · 30 publishersUpdated Oct 11, 23:27 UTC
Apple trims iPhone 18 Pro component orders by up to 20% amid soft demand
Apple instructed suppliers to cut October component orders for its iPhone 18 Pro and Pro Max models by roughly 15%‑20% because demand fell short of expectations and memory‑chip costs rose. The reduction was reported on October 9, 2026, and the company did not comment. The news sent Apple’s shares down about 2% in pre‑market trading.
Why it matters
The cut signals weaker near‑term demand for Apple’s premium smartphones, which could pressure upcoming revenue and margin forecasts. Analysts note the demand weakness as a new uncertainty ahead of Apple’s November earnings.
Key facts
- 1Apple reduced October component orders for the iPhone 18 Pro and Pro Max by approximately 15%‑20% versus initial forecasts. finance.yahoo.com
- 2The reduction was described as at least a 15% cut in component orders for the premium models. gurufocus.com
- 3Apple’s shares fell 1.9% in U.S. pre‑market trading following the report. finance.yahoo.com
- 4Insiders sold $206.7 million of Apple stock in the past 12 months, with no insider purchases reported. gurufocus.com
Summary written by AlphAI AI Desk from 20 of 62 sources. Not investment advice. Figures are as stated by the linked sources.