Mondelēz International makes majority investment in Undercover Snacks
Mondelēz International announced a majority investment in Undercover Snacks, a gluten‑free snack brand known for chocolate‑covered quinoa crisps. Undercover will remain a standalone business within Mondelēz's North America Ventures unit, retaining its existing management team. Founder and CEO Diana Levy and President/COO Michael Levy will keep their leadership roles and hold a significant minority stake.
Why it matters
The investment gives Mondelēz a foothold in the fast‑growing better‑for‑you snack segment and expands its portfolio beyond traditional brands. Undercover gains access to Mondelēz's distribution, marketing and procurement capabilities, which could accelerate its growth and increase its market reach.
Key facts
- 1Mondelēz International made a majority investment in Undercover Snacks. prnewswire.com
- 2Undercover Snacks will operate as a standalone business within Mondelēz's North America Ventures unit. prnewswire.com
- 3Founder and CEO Diana Levy will continue to lead the company. prnewswire.com
- 4President and COO Michael Levy will remain focused on growth, strategy and operations. prnewswire.com
- 5Undercover Snacks is sold in more than 25,000 retail locations nationwide and on United Airlines. prnewswire.com
- 6United Airlines has handed out over 175 million units of Undercover Snacks since 2023. prnewswire.com
Summary written by AlphAI AI Desk from 3 of 3 sources. Not investment advice. Figures are as stated by the linked sources.