$SITE

Diaz Fred M sold $128K of SITE

Diaz Fred M sold 1,125 shares of SiteOne Landscape Supply, Inc. (SITE) at an average of $113.83 ($112.52–$115.13, $0.13M total) across 2 trades over 2026-05-27 to 2026-05-28 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Diaz Fred M
Published May 29, 2026, 8:16 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 28, 2026, 3:43 AM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$SITE
Bearish
medium confidence
Mentioned
$SITE
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$SITEBearishLow
01

Why it matters

A modest insider sell by a director may cause short-term price pressure but is unlikely to affect long-term fundamentals.

02

Market read

Primary disclosure of a director's share sale; limited trading relevance.

03

What to watch

Potential upcoming capital expenditures or personal tax planning may have driven the sale.

Relevance 3/10Novelty 3/10Timing: post-market today

Background

SEC Form 4 filing discloses insider transactions; this is the first public report of the sale.

Company-level read

Ticker impact

$SITEBearishMedium confidence
Context

Director Fred M. Diaz sold 1,125 shares for $128,054, reducing his stake to 11,267 shares.

Expected impact

likely slight pressure as the market prices in the insider sell.

Evidence & confidence

A director sold shares worth $128k via a 10b5-1 plan; such sales often cause short-term downside pressure.

Market effects

Minimal impact on the landscaping supplies sector; insider activity is isolated.

No broader regional effect.

Negligible.

Counterpoint

The sale could be routine liquidity planning, not a negative signal.

Key entities

  • SiteOne Landscape Supply, Inc.

    US-listed landscaping supply company (NASDAQ: SITE).

  • Fred M. Diaz

    Director of SiteOne Landscape Supply.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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$SITEMed

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