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SEC EDGARMAY 291 min read$SITE

Diaz Fred M sold $128K of SITE

Diaz Fred M sold 1,125 shares of SiteOne Landscape Supply, Inc. (SITE) at an average of $113.83 ($112.52–$115.13, $0.13M total) across 2 trades over 2026-05-27 to 2026-05-28 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Diaz Fred M
Published May 29, 2026, 8:16 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 28, 2026, 3:43 AM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$SITE
Bearish
medium confidence
Mentioned
$SITE
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$SITEBearishLow
01

Why it matters

A modest insider sell by a director may cause short-term price pressure but is unlikely to affect long-term fundamentals.

02

Market read

Primary disclosure of a director's share sale; limited trading relevance.

03

What to watch

Potential upcoming capital expenditures or personal tax planning may have driven the sale.

Relevance 3/10Novelty 3/10Timing: post-market today

Background

SEC Form 4 filing discloses insider transactions; this is the first public report of the sale.

Company-level read

Ticker impact

$SITEBearishMedium confidence
Context

Director Fred M. Diaz sold 1,125 shares for $128,054, reducing his stake to 11,267 shares.

Expected impact

likely slight pressure as the market prices in the insider sell.

Evidence & confidence

A director sold shares worth $128k via a 10b5-1 plan; such sales often cause short-term downside pressure.

Market effects

Sector

Minimal impact on the landscaping supplies sector; insider activity is isolated.

Regional

No broader regional effect.

Global

Negligible.

Counterpoint

What could challenge this read

The sale could be routine liquidity planning, not a negative signal.

Key entities

  • company
    SiteOne Landscape Supply, Inc.

    US-listed landscaping supply company (NASDAQ: SITE).

  • person
    Fred M. Diaz

    Director of SiteOne Landscape Supply.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

SITE insider trading history →

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