VARELA AMELIA sold $434K of SHOO

VARELA AMELIA (President) sold 10,000 shares of STEVEN MADDEN, LTD. (SHOO) at $43.44 ($0.43M total) on 2026-06-03.

Original reporting
SEC EDGAR · VARELA AMELIA
Published Jun 3, 2026, 4:00 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Aug 6, 2026, 9:20 AM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$SHOO
Neutral
medium confidence
Mentioned
$SHOO
Relevance
4/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$SHOONeutralLow
01

Why it matters

The newest fact is the specific open-market sale size, price, and post-transaction holdings by the company’s President on 2026-06-03.

02

Market read

Traders may monitor insider activity for sentiment, but this disclosure alone does not indicate a new operational or financial catalyst.

03

What to watch

The article does not state whether the sale was part of a 10b5-1 plan (it says no), nor does it provide context like option exercises, compensation, or prior sale patterns.

Relevance 4/10Novelty 4/10Timing: filed 2026-06-03, after-hours timing for same-day positioning

Background

The article is an SEC Form 4 insider transaction disclosure for Steven Madden, Ltd. (SHOO).

Company-level read

Ticker impact

$SHOONeutralMedium confidence
Context

Form 4 shows SHOO President sold 10,000 shares on 2026-06-03 at $43.4450, totaling $434,450, with holdings at 209,632.

Expected impact

Low likelihood of a sustained price move; any reaction is likely muted and short-lived.

Evidence & confidence

The filing is a primary-source Form 4, but it is an open-market sale with no 10b5-1 plan disclosed and no accompanying fundamental catalyst in the text.

Market effects

No sector-wide implications from a single insider sale disclosure.

None indicated.

None indicated.

Counterpoint

Insider sales can be driven by diversification, taxes, or pre-planned liquidity needs, so the signal may be overstated.

Key entities

  • SHOO

    Steven Madden, Ltd., the company whose insider transaction is disclosed.

  • Varela Amelia

    President of SHOO who sold 10,000 shares on 2026-06-03.

  • Steven Madden, Ltd.

    Issuer referenced in the Form 4.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

Related articles

$SHOOMed

Steven Madden's Wholesale Business Gains Strength From Branded Demand

Steven Madden, Ltd.'s SHOO wholesale business reported a 19.4% year-over-year revenue increase to $528.7 million in Q3 2026, driven by strong branded product demand. Footwear sales rose 21% to $322.6 million, while accessories and apparel revenues grew 17% to $206.1 million. Gross margin improved to 36.8% from 33.6%, despite higher freight costs. Management expects Q4 wholesale revenues to decline 6-7% due to shipment timing.

$SHOOMed

Steven Madden Ltd (SHOO) (Q3 2026) Earnings Call Highlights: Revenue Jumps 16% as EPS

Steven Madden Ltd (SHOO) reported Q3 2026 revenue up 16% and EPS growth, but lowered full-year guidance for Kurt Geiger to low-double digits. Wholesale shipments shifted due to typhoons, and private label business remains challenged. International comps for Steve Madden brand decreased 2%. CEO Ed Rosenfeld noted Q4 sales guidance is flat to up, with Wholesale down 6% to 7%. Kurt Geiger's Q3 revenue was $142.9 million, with DTC at $101.8 million. Tariff assumptions adjusted to 12.5% for Q4.

$SHOOMed

BMO cuts Steven Madden stock price target on Q4 guidance miss

BMO Capital reduced its price target for Steven Madden (SHOO) to $55 from $60, citing a Q4 guidance miss despite strong Q3 sales growth. The company's revenue grew 20% over the past year, but Q4 wholesale guidance was lowered. BMO maintains an Outperform rating, noting attractive valuation metrics. Steven Madden's Q3 earnings beat expectations but missed on revenue, leading to a 16% share drop. The company raised full-year guidance but warned of a weaker Q4.