$BBW

Carrara George sold $104K of BBW

Carrara George sold 3,000 shares of BUILD-A-BEAR WORKSHOP INC (BBW) at $34.52 ($0.10M total) on 2026-06-05.

Original reporting
SEC EDGAR · Carrara George
Published Jun 8, 2026, 8:09 PM UTC
Analysis
alphai AI DeskAI-generated
Added to alphai Jun 8, 2026, 8:10 PM UTC. Informational, not investment advice.
How this was made
alphai summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
alphai market briefInsider activity
Primary signal
$BBW
Neutral
high confidence
Mentioned
$BBW
Relevance
4/10
alphai data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$BBWNeutralLow
01

Why it matters

It reports a director’s open-market sale of 3,000 shares at a stated price, updating ownership records.

02

Market read

Updates insider ownership for BBW; typically low trading impact unless paired with other material corporate news.

03

What to watch

Check whether this director has a history of clustered sales or whether other insiders/10%-owners are also trimming around the same period.

Relevance 4/10Novelty 8/10Timing: filed 2026-06-08 (covers sale dated 2026-06-05)

Background

The article is an SEC Form 4 insider transaction disclosure for Build-A-Bear Workshop Inc.

Company-level read

Ticker impact

$BBWNeutralHigh confidence
Context

Director Carrara George filed an open-market sale of 3,000 BBW shares at $34.5230 on 2026-06-05 (Form 4).

Expected impact

Low near-term impact; any effect is likely noise unless part of a broader selling pattern.

Evidence & confidence

The filing is a disclosed insider transaction (open-market sale) with no accompanying fundamental/regulatory event or guidance change in the text.

Market effects

None indicated; this is company-specific insider transaction disclosure.

None indicated.

None indicated.

Counterpoint

Insider sales can be driven by diversification or pre-planned liquidity needs; the absence of a 10b5-1 plan doesn’t necessarily imply bearish fundamentals.

Key entities

  • Build-A-Bear Workshop Inc

    Issuer of the securities involved in the insider sale (BBW).

  • Carrara George

    Director who sold 3,000 shares in an open-market transaction.

Related articles

$BBWHighAI 9/10

Build-A-Bear Stock Moves Higher After EPS Beat, Raised Profit Forecast - Build-A-Bear Workshop (NYSE:BBW)

Build-A-Bear reported fiscal results with revenue down 2.4% to $125.3 million, below the $129.6 million estimate, but adjusted EPS of $1.03 beat the $0.75 forecast. The company raised its fiscal 2026 pre-tax income outlook to $72–$78 million (tariff refund cited) while lowering revenue guidance to $530–$550 million. Net retail sales fell 5.1% and e-commerce demand declined 26.1%.

$BBWMedAI 9/10

Build-A-Bear Workshop Q1 2026 Earnings Call Transcript - Build-A-Bear Workshop (NYSE:BBW)

Build-A-Bear Workshop held its Q1 2026 earnings call, reporting revenue of $125 million, down 2% year over year. The company revised full-year revenue guidance to $530–$550 million, citing economic and geopolitical challenges, while raising pre-tax income guidance to $72–$78 million on a $13 million tariff refund. Management said results were mixed, with strong Valentine’s Day/Easter but lower store and online traffic. CEO Sharon John will transition out, with COO Chris Hurt taking over.