$BBW

Carrara George sold $104K of BBW

Carrara George sold 3,000 shares of BUILD-A-BEAR WORKSHOP INC (BBW) at $34.52 ($0.10M total) on 2026-06-05.

Original reporting
SEC EDGAR · Carrara George
Published Jun 8, 2026, 8:09 PM UTC
Analysis
alphai AI DeskAI-generated
Added to alphai Jun 8, 2026, 8:10 PM UTC. Informational, not investment advice.
How this was made
alphai summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
alphai market briefInsider activity
Primary signal
$BBW
Neutral
high confidence
Mentioned
$BBW
Relevance
4/10
alphai data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$BBWNeutralLow
01

Why it matters

It reports a director’s open-market sale of 3,000 shares at a stated price, updating ownership records.

02

Market read

Updates insider ownership for BBW; typically low trading impact unless paired with other material corporate news.

03

What to watch

Check whether this director has a history of clustered sales or whether other insiders/10%-owners are also trimming around the same period.

Relevance 4/10Novelty 8/10Timing: filed 2026-06-08 (covers sale dated 2026-06-05)

Background

The article is an SEC Form 4 insider transaction disclosure for Build-A-Bear Workshop Inc.

Company-level read

Ticker impact

$BBWNeutralHigh confidence
Context

Director Carrara George filed an open-market sale of 3,000 BBW shares at $34.5230 on 2026-06-05 (Form 4).

Expected impact

Low near-term impact; any effect is likely noise unless part of a broader selling pattern.

Evidence & confidence

The filing is a disclosed insider transaction (open-market sale) with no accompanying fundamental/regulatory event or guidance change in the text.

Market effects

None indicated; this is company-specific insider transaction disclosure.

None indicated.

None indicated.

Counterpoint

Insider sales can be driven by diversification or pre-planned liquidity needs; the absence of a 10b5-1 plan doesn’t necessarily imply bearish fundamentals.

Key entities

  • Build-A-Bear Workshop Inc

    Issuer of the securities involved in the insider sale (BBW).

  • Carrara George

    Director who sold 3,000 shares in an open-market transaction.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

Related articles

$BBWHighAI 8/10

Bear Faces Investor Investigation

Build-A-Bear Workshop (BBW) is under investigation by the Rosen Law Firm over potential securities claims after reporting weaker Q2 results and lowering its full-year outlook. Revenue fell 7.2% to $115.3M, and pre-tax income declined to $11.6M. The stock dropped 27.3% on Aug. 27, its largest one-day percentage decline. The company faces challenges with wholesale partnerships and tariff costs, while continuing its expansion strategy.

$BBWHigh

BBW Stock Crashes 23% After Guidance Cut – Michael Burry Says Earnings ‘Hurt’ His Thesis, But He’s Not Out Yet

Build-A-Bear Workshop (BBW) stock fell 23% after cutting its revenue outlook and terminating its chief growth officer. Michael Burry, who holds a long position, said the earnings report hurt his thesis but he has not abandoned the stock. Burry noted concerns about the company's strategy and plans to reassess after the 10-Q filing. BBW stock is down 51% year-to-date.

$BBWHigh

Michael Burry’s Build-A-Bear Bet Takes A Hit As Stock Suffers Worst Week Since COVID Rout – ‘I Spy An Atypical Turnaround Dance’

Build-A-Bear Workshop (BBW) stock fell 23% last week after the company cut its revenue outlook and terminated its chief growth officer. Investor Michael Burry reassessed his long position, citing strategy concerns. BBW plans to add 50 locations and increase capital expenditure to $25 million. The stock is down 51% year-to-date.

$BBWHigh

Build-A-Bear shares on track for biggest drop ever on weak revenue outlook

Build-A-Bear Workshop's shares fell over 29% on Thursday, heading for their biggest one-day drop, after the company cut its fiscal 2026 revenue outlook to $500M-$525M and fired its Chief Growth Officer. The company cited lost partnerships and slower wholesale opportunities. Analysts note the outlook is below consensus and includes tariff cost pressures. The stock is down 55% year-to-date.

$BBWHighAI 8/10

Build-A-Bear Workshop Q2 Earnings Call Highlights

Build-A-Bear Workshop reported Q2 declines in direct-to-consumer transactions and e-commerce demand, with total direct-to-consumer revenue 3% above 2024 levels. Gross margin fell 340 basis points to 54.2%, and the company reduced its fiscal 2026 revenue forecast to $500M-$525M. Management cited underperforming summer products and improved early Q3 trends driven by Halloween sales.