Build-A-Bear Workshop Becomes First Brand Partner to Open a Store Experience Inside Hard Rock Cafe Piccadilly Circus in London
Build-A-Bear Workshop (BBW) and Hard Rock Cafe have partnered to open a Build-A-Bear store inside Hard Rock Cafe Piccadilly Circus in London, starting Oct. 26. This is the first retail partnership for Hard Rock Cafe. The location will offer Build-A-Bear's signature Make-Your-Own furry friend experience, with exclusive Hard Rock-themed bear apparel and collectibles. Build-A-Bear reported $529.8 million in total revenues for fiscal 2025, marking its 5th consecutive year of record results.




