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SEC EDGAR$NATR

Yates Bryant J sold $238K of NATR

Yates Bryant J (EVP & President, Europe) sold 11,968 shares of NATURES SUNSHINE PRODUCTS INC (NATR) at $19.90 ($0.24M total) on 2026-06-05.

Original reporting
SEC EDGAR · Yates Bryant J
Published Jun 11, 2026, 11:28 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Jun 11, 2026, 11:32 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
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AlphAI market briefInsider activity
Primary signal
$NATR
Neutral
high confidence
Mentioned
$NATR
Relevance
4/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$NATRNeutralLow
01

Why it matters

Traders may monitor insider activity as a sentiment input, but this specific disclosure lacks any accompanying fundamental catalyst (earnings, guidance, legal/regulatory action, or deal).

02

Market read

A modest insider sale was disclosed; likely limited impact unless it coincides with other negative company-specific developments.

03

What to watch

The filing does not state a 10b5-1 plan; however, without context on prior sales cadence or total insider holdings, signal quality is limited.

Relevance 4/10Novelty 6/10Timing: Filed June 11; sale executed June 5.

Background

The article is a primary-source SEC Form 4 insider transaction disclosure for Natures Sunshine Products (NATR).

Company-level read

Ticker impact

$NATRNeutralHigh confidence
Context

Natures Sunshine Products insider Yates Bryant J (EVP & President, Europe) sold 11,968 shares in an open-market transaction worth about $238K, per Form 4.

Expected impact

Low near-term impact; any effect is likely limited to sentiment/flow rather than a fundamental repricing.

Evidence & confidence

This is a Form 4 insider sale with no 10b5-1 plan stated and no accompanying operational/regulatory catalyst in the text.

Market effects

Sector

No sector-level read-through; this is company-specific insider transaction data.

Regional

None indicated; transaction relates to Europe executive role but no regional business update is provided.

Global

None indicated; no guidance, product, or regulatory developments mentioned.

Counterpoint

What could challenge this read

The sale could be for diversification, taxes, or pre-planned personal liquidity needs rather than a bearish view on the business.

Key entities

  • issuer
    Natures Sunshine Products Inc

    Company whose insider transaction is disclosed on SEC Form 4.

  • insider
    Yates Bryant J

    EVP & President, Europe; sold 11,968 shares open-market on June 5.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

NATR insider trading history →

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