Reed Arian Simone sold $50K of SHOO

Reed Arian Simone sold 1,100 shares of STEVEN MADDEN, LTD. (SHOO) at $45.38 on 2026-06-15.

Original reporting
SEC EDGAR · Reed Arian Simone
Published Jun 16, 2026, 8:16 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Jun 16, 2026, 8:19 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$SHOO
Neutral
high confidence
Mentioned
$SHOO
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$SHOONeutralLow
01

Why it matters

This provides a fresh, primary-source datapoint on insider selling, but it does not include any new operational or financial information about the company.

02

Market read

Traders may note insider selling for sentiment monitoring, but there is no fundamental catalyst to drive repricing.

03

What to watch

Director sales can be scheduled around personal tax/vesting events; without context on total holdings or prior sales, signal quality is low.

Relevance 3/10Novelty 6/10Timing: Filed 2026-06-16; sale executed 2026-06-15

Background

The article is an SEC Form 4 insider transaction disclosure for Steven Madden, Ltd. (SHOO).

Company-level read

Ticker impact

$SHOONeutralHigh confidence
Context

Insider Form 4 shows director Reed Arian Simone sold 1,100 SHOO shares at $45.3750 on 2026-06-15.

Expected impact

Likely minimal near-term impact; any effect would be sentiment-only and short-lived.

Evidence & confidence

The filing is a disclosed ownership change without any accompanying company-specific catalyst (no guidance, deal, or regulatory action).

Market effects

No sector-level read-through; this is a single-company insider transaction.

None indicated.

None indicated.

Counterpoint

The sale could reflect diversification/liquidity needs rather than bearish expectations, especially with no 10b5-1 plan cited.

Key entities

  • SHOO

    Steven Madden, Ltd.; subject of the Form 4 insider sale disclosure.

  • Reed Arian Simone

    Director who sold 1,100 shares in an open-market transaction.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

Related articles

$SHOOMed

Steven Madden's Wholesale Business Gains Strength From Branded Demand

Steven Madden, Ltd.'s SHOO wholesale business reported a 19.4% year-over-year revenue increase to $528.7 million in Q3 2026, driven by strong branded product demand. Footwear sales rose 21% to $322.6 million, while accessories and apparel revenues grew 17% to $206.1 million. Gross margin improved to 36.8% from 33.6%, despite higher freight costs. Management expects Q4 wholesale revenues to decline 6-7% due to shipment timing.

$SHOOMed

Steven Madden Ltd (SHOO) (Q3 2026) Earnings Call Highlights: Revenue Jumps 16% as EPS

Steven Madden Ltd (SHOO) reported Q3 2026 revenue up 16% and EPS growth, but lowered full-year guidance for Kurt Geiger to low-double digits. Wholesale shipments shifted due to typhoons, and private label business remains challenged. International comps for Steve Madden brand decreased 2%. CEO Ed Rosenfeld noted Q4 sales guidance is flat to up, with Wholesale down 6% to 7%. Kurt Geiger's Q3 revenue was $142.9 million, with DTC at $101.8 million. Tariff assumptions adjusted to 12.5% for Q4.

$SHOOMed

BMO cuts Steven Madden stock price target on Q4 guidance miss

BMO Capital reduced its price target for Steven Madden (SHOO) to $55 from $60, citing a Q4 guidance miss despite strong Q3 sales growth. The company's revenue grew 20% over the past year, but Q4 wholesale guidance was lowered. BMO maintains an Outperform rating, noting attractive valuation metrics. Steven Madden's Q3 earnings beat expectations but missed on revenue, leading to a 16% share drop. The company raised full-year guidance but warned of a weaker Q4.