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SEC EDGARJUN 161 min read$BBW

John Sharon Price sold (to issuer) 23,336 shares of BBW

John Sharon Price sold (to issuer) 23,336 shares of BUILD-A-BEAR WORKSHOP INC (BBW) on 2026-06-12.

Original reporting
SEC EDGAR · John Sharon Price
Published Jun 16, 2026, 12:09 AM UTC
Analysis
alphai AI DeskAI-generated
Added to alphai Jun 16, 2026, 12:34 AM UTC. Informational, not investment advice.
How this was made
alphai summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About alphai AI DeskScoring methodologyReport an issue
alphai market briefInsider activity
Primary signal
$BBW
Neutral
high confidence
Mentioned
$BBW
Relevance
3/10
alphai data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$BBWNeutralLow
01

Why it matters

Confirms a director-level share sale to the issuer; absent price and broader corporate news, it is unlikely to change fundamentals.

02

Market read

Traders may note insider activity, but the lack of disclosed price and the sale-to-issuer framing make it low-impact.

03

What to watch

No disclosed sale price and no 10b5-1 plan details; without context, the transaction is hard to map to valuation expectations.

Relevance 3/10Novelty 5/10Timing: Filed 2026-06-15 for a 2026-06-12 transaction

Background

The article is an SEC EDGAR Form 4 insider transaction disclosure for Build-A-Bear Workshop Inc.

Company-level read

Ticker impact

$BBWNeutralHigh confidence
Context

SEC Form 4 shows director John Sharon Price sold 23,336 shares of Build-A-Bear Workshop (BBW) on 2026-06-12.

Expected impact

Likely minimal near-term impact; treat as low-signal unless repeated or paired with other disclosures.

Evidence & confidence

The filing is a Form 4 insider transaction with sale-to-issuer code D and no price/valuation details, which typically reduces interpretability for trading.

Market effects

Sector

No sector read-across; this is company-specific insider transaction data.

Regional

None indicated.

Global

None indicated.

Counterpoint

What could challenge this read

Code D (sale to issuer) can reflect mechanical buyback participation rather than bearish conviction.

Key entities

  • issuer
    Build-A-Bear Workshop Inc

    Subject of the SEC Form 4 insider transaction disclosure.

  • insider
    John Sharon Price

    Director who reported the sale of 23,336 shares.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

BBW insider trading history →

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