DUFFIELD DAVID A sold $12.3M of WDAY
DUFFIELD DAVID A sold 107,500 shares of Workday, Inc. (WDAY) at an average of $114.25 ($112.08–$119.84, $12.28M total) across 9 trades on 2026-06-22 under a Rule 10b5-1 trading plan.
How this was made
The 30-second read
Why it matters
A 10% owner executed an open-market sale totaling $12.28M across multiple trades at prices ranging from $112.0772 to $119.8440, under a pre-arranged 10b5-1 plan.
Market read
Provides a fresh, primary-source datapoint on insider selling magnitude and execution details for WDAY.
What to watch
Traders should compare with prior insider activity and the holder’s remaining stake (105,049 shares after sale) to gauge whether this is part of a broader selling program.
Background
The article is an SEC Form 4 insider transaction disclosure for Workday, Inc. (WDAY).
Ticker impact
Workday 10% owner David A Duffield sold 107,500 shares in an open-market transaction under a pre-arranged 10b5-1 plan.
Likely limited immediate price impact; any effect is more sentiment/positioning than fundamentals.
The filing is primary-source (SEC Form 4) and transaction size is meaningful (~$12.28M), but 10b5-1 pre-arrangement reduces interpretability as new negative information.
Market effects
No direct sector read-through; this is company-specific insider activity.
None indicated.
None indicated.
Counterpoint
Because the sale is under a pre-arranged 10b5-1 plan, it may reflect routine liquidity rather than bearish expectations.
Key entities
- issuerWorkday, Inc.
Subject of the Form 4 insider transaction; ticker WDAY.
- insiderDUFFIELD DAVID A
10% owner who sold 107,500 shares via open-market sale under a 10b5-1 plan.

