Crypto’s Hottest Trade Has Been Underwhelming. Companies Are Now Racing Toward AI Instead
Bloomberg reports that crypto treasury companies are pivoting to AI as falling Bitcoin and Ether prices reduce investor interest. Examples include K Wave Media Ltd. (down 71% since May), Lixte Biotechnology Holdings Inc. (down 33% since June), and AlphaTON Capital Corp. (down 33% after April rebrand). Strategy Inc. and other digital-asset treasury stocks have also fallen, while AI infrastructure suppliers gain.
How this was made

The 30-second read
Why it matters
It frames a rotation trade: away from balance-sheet Bitcoin accumulation toward AI data centers and computing infrastructure, with mixed outcomes for the pivoting companies.
Market read
Traders may use the piece as a sentiment and positioning read-across: crypto-treasury equities are under pressure, while AI infrastructure supply-chain names are highlighted as relative winners.
What to watch
The article provides limited company-specific fundamentals (no new contracts, guidance, or balance-sheet details). Investor moves could be driven more by BTC/ETH volatility and discount-rate effects than by AI pivot execution.
Background
The article argues that falling Bitcoin and Ether prices have reduced investor appetite for digital-asset treasury stocks, prompting rebrands and pivots toward AI infrastructure.
Ticker impact
Strategy Inc., formerly MicroStrategy, is cited as the model for Bitcoin accumulation, and the article notes its shares have fallen sharply since November 2024.
Bias remains bearish while Bitcoin-treasury discount persists, though direction depends on future BTC moves and treasury policy.
The article provides a clear thematic linkage and relative drawdown context, but no new MSTR-specific filing or transaction is disclosed.
The article says other former Bitcoin miners, including Hut 8, have attracted renewed investor interest after converting data center capacity to AI computing.
Supportive medium-term tone if AI conversion translates into measurable revenue, but near-term depends on crypto price and execution.
No new Hut 8-specific deal, guidance, or financial datapoint is provided in the text.
Iren is named as a former Bitcoin miner that attracted renewed investor interest after converting data center capacity to AI computing.
Potential for relative strength versus non-converted peers, but direction is uncertain without company-specific metrics.
The mention is thematic and lacks new Iren-specific disclosures.
TeraWulf is cited as another former Bitcoin miner that gained renewed investor interest after converting data center capacity to AI computing.
Mild positive bias if investors continue rotating into AI infrastructure narratives.
The article provides no new TeraWulf contract, financing, or operational update.
Alphabet is cited as a technology giant investing heavily in AI infrastructure, fueling demand for servers, storage, and data center capacity.
No direct near-term trading signal from this article alone.
The text does not disclose a new Alphabet action, contract, or financial datapoint.
Microsoft is cited as investing heavily in AI infrastructure, supporting demand for data center capacity and related hardware.
No direct trading trigger for MSFT from this article.
The article provides general investment context without new MSFT-specific disclosures.
The article says CoreWeave is supported by investments from Nvidia, linking AI infrastructure demand to Nvidia’s ecosystem.
Limited incremental impact; any NVDA move would likely be driven by broader AI demand rather than this single mention.
No new Nvidia investment terms or announcements are provided.
SanDisk is cited as having gained more than 500% and as one of the top performers tied to data center manufacturing.
Momentum could persist, but the article does not provide new SNDK-specific catalysts.
This is a performance reference, not a fresh disclosure.
Market effects
Repricing away from crypto-treasury models and toward AI infrastructure beneficiaries (data centers, servers, storage, memory, chips).
Primarily US/Canada-listed digital-asset treasury stocks are described as under pressure; broader read-across to North American AI hardware supply chain.
AI infrastructure capex narrative is global, but the article’s concrete datapoints are US/Canada equity performance and BTC/ETH drawdowns.
Counterpoint
The underperformance of crypto-treasury pivots may reflect liquidity and small-cap risk rather than a durable end to blockchain-related business models.
Key entities
- companyK Wave Media Ltd.
Rebranded from accumulating Bitcoin to developing data centers; shares down 71% since May strategic reset.
- companyLixte Biotechnology Holdings Inc.
Agreed to merge with a battery company in June; shares down 33% since the deal.
- companyAlphaTON Capital Corp.
Rebranded as Alpha Compute Corp. in April; shares down 33% after the shift.
- companyStrategy Inc. (formerly MicroStrategy)
Cited as the model for Bitcoin accumulation; shares have fallen sharply since November 2024 peak.
- companyCoreWeave
Evolved from Bitcoin mining into AI cloud infrastructure; described as supported by Nvidia and large cloud contracts.

