$CRTO

Balla Nathalie sold (to issuer) 33,846 shares of CRTO

Balla Nathalie sold (to issuer) 33,846 shares of Criteo S.A. (CRTO) on 2026-07-29.

Original reporting
SEC EDGAR · Balla Nathalie
Published Jul 29, 2026, 8:02 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Jul 29, 2026, 8:23 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$CRTO
Neutral
medium confidence
Mentioned
$CRTO
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$CRTONeutralLow
01

Why it matters

The newest concrete fact is the director’s sale of 33,846 shares to the issuer on 2026-07-29, leaving 0 shares after the transaction. There is no disclosed price or stated rationale, and no accompanying corporate or financial disclosure in the text provided.

02

Market read

Primarily an insider-activity datapoint; likely limited trading impact absent additional fundamental catalysts.

03

What to watch

No transaction price is disclosed and the filing notes no 10b5-1 plan; without context, traders should avoid over-interpreting the optics.

Relevance 3/10Novelty 3/10Timing: dated 2026-07-29, filed after-hours (16:02:10-04:00)

Background

The filing is an SEC Form 4 insider transaction for Criteo S.A. (CRTO).

Company-level read

Ticker impact

$CRTONeutralMedium confidence
Context

Criteo director Balla Nathalie sold 33,846 shares to the issuer on 2026-07-29, with post-transaction holdings reported as 0 shares.

Expected impact

Low near-term impact; any effect is likely limited to minor sentiment/flow optics rather than fundamentals.

Evidence & confidence

Form 4 shows a sale to the issuer and zero remaining shares, but provides no price, no stated reason, and no linkage to earnings, guidance, or a corporate event beyond the transaction mechanics.

Market effects

No clear sector read-through; this is an issuer-specific insider transaction.

None indicated.

None indicated.

Counterpoint

The sale is to the issuer and may be part of a pre-arranged or administrative mechanism, so it may not reflect a bearish view.

Key entities

  • Criteo S.A.

    Company subject of the Form 4 insider transaction (CRTO).

  • Balla Nathalie

    Director who sold 33,846 shares to the issuer on 2026-07-29.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

Related articles

$CRTOHighAI 9/10

Why is Criteo stock plummeting today?

Criteo shares fell 27.6% pre-open to $16.21 after Q2 2026 results and a sharp full-year outlook cut. Adjusted EPS was $0.80 vs $0.70 consensus, but 2026 Contribution ex-TAC is now forecast to decline 10–12% at constant currency. Revenue fell 11% to $428M. The company also announced a CFO transition effective Aug. 10.

$CRTOHighAI 8/10

CRITEO REPORTS SECOND QUARTER 2026 RESULTS

Criteo S.A. (NASDAQ: CRTO) reported Q2 2026 revenue of $428 million, down 11% year over year, with gross profit of $222 million and net income of $12 million ($0.22 diluted). Adjusted EBITDA was $73 million. The company appointed Connor McGogney as CFO effective Aug. 10, 2026, repurchased $30 million of shares in Q2, and guided FY2026 Contribution ex-TAC to -12% to -10% at constant currency.

$CRTOMedAI 8/10

Criteo S.A. (CRTO): Results of Operations and Financial Condition

Criteo S.A. (CRTO) filed an SEC Form 8-K — Results of Operations and Financial Condition. Exhibit 99.1 CRITEO REPORTS SECOND QUARTER 2026 RESULTS Appointed Connor McGogney as Chief Financial Officer, Effective August 10, 2026 Q2 2026 Media Spend of $1.1 Billion Deployed $30 Million to Repurchase Shares in Q2 2026 NEW YORK - August 5, 2026 - Criteo S.A. (NASDAQ: CRTO)