GoodRx offers health subscription for families, to launch as employee benefit in 2027
GoodRx launched a family healthcare subscription, Companion, for $24.99/month, offering 250 generic medications and discounted medical services. The program will launch as an employer benefit in 2027. CEO Wendy Barnes cited rising healthcare costs and insurance gaps as key drivers. GoodRx's subscription revenue grew 39% YoY in Q2, with Companion uptake exceeding expectations. Employers expect healthcare costs to rise 9.2% in 2027, per the Business Group on Health.




