$CRTO

van der Kooi Frederik sold (to issuer) 26,600 shares of CRTO

van der Kooi Frederik sold (to issuer) 26,600 shares of Criteo S.A. (CRTO) on 2026-07-29.

Original reporting
SEC EDGAR · van der Kooi Frederik
Published Jul 29, 2026, 8:01 PM UTC
Analysis
alphai AI DeskAI-generated
Added to alphai Jul 29, 2026, 8:23 PM UTC. Informational, not investment advice.
How this was made
alphai summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
alphai market briefInsider activity
Primary signal
$CRTO
Neutral
medium confidence
Mentioned
$CRTO
Relevance
3/10
alphai data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$CRTONeutralLow
01

Why it matters

The director’s holdings drop to 0 shares after a sale to the issuer, but the disclosure provides no valuation or operational catalyst.

02

Market read

Traders may note insider de-risking, but the lack of price and rationale makes it low-conviction for positioning.

03

What to watch

No transaction price is disclosed and there is no 10b5-1 plan; without context, the signal strength is weak and could be non-informational.

Relevance 3/10Novelty 3/10Timing: filed on 2026-07-29 (after-hours/late day)

Background

The filing is an SEC Form 4 insider transaction for Criteo S.A. (CRTO) dated 2026-07-29.

Company-level read

Ticker impact

$CRTONeutralMedium confidence
Context

Criteo director van der Kooi Frederik sold 26,600 shares to the issuer, with post-transaction holdings reported as 0 shares.

Expected impact

Likely limited near-term impact; treat as low-signal insider activity unless repeated or paired with other disclosures.

Evidence & confidence

Form 4 provides a primary-source transaction, but the article lacks price, rationale, and any broader corporate event, reducing tradable information content.

Market effects

No sector read-across; this is company-specific insider transaction reporting.

None indicated.

None indicated.

Counterpoint

A sale to the issuer can be administrative (for example, buyback participation or plan mechanics), so it may not reflect bearish fundamentals.

Key entities

  • Criteo S.A.

    Subject of the Form 4 insider transaction; ticker CRTO.

  • van der Kooi Frederik

    Director who sold 26,600 shares to the issuer on 2026-07-29.

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