Reformation Announces Pricing of Initial Public Offering

Reformation Inc. priced its IPO at $15.00 per share, selling 9,478,821 shares out of 14,062,500 total. Existing holders sold 4,583,679 shares and granted underwriters a 30-day option for up to 2,109,375 more at the IPO price. The stock will trade on NYSE as REF starting July 30, 2026. J.P. Morgan and Morgan Stanley are joint leads.

Permira-backed womenswear retailer Reformation launched an IPO targeting up to $239m. It offers 14.06m shares priced at $15 to $17, including 9.47m newly issued shares and 4.58m from existing holders. Underwriters may buy 2.10m more shares. The NYSE listing is approved under ticker REF. Revenue rose to $507.1m in 2025, while net profit fell to $12.6m.

Reformation Inc. (REF) announced the launch of its IPO of 14.06 million shares of common stock. The offer price is expected between $15 and $17 per share. The company plans to sell about 9.48 million shares, with existing holders selling about 4.58 million. Underwriters may buy up to 2.10 million additional shares. Listing on NYSE under REF.

Reuters reports that Permira-backed womenswear retailer Reformation is targeting a valuation of up to $1 billion in a U.S. IPO. The company and selling shareholders plan to raise up to $239.1 million by selling 14.1 million shares at $15 to $17 each. Shares are set to list on the NYSE under “REF,” with J.P. Morgan, Morgan Stanley, Citigroup and RBC as underwriters.

Reformation Inc. (womenswear) launched its IPO roadshow for 14,062,500 shares, listing on the NYSE under ticker REF. The IPO price is expected at $15.00 to $17.00 per share. J.P. Morgan and Morgan Stanley are joint lead bookrunners. The company operates 70 retail stores and has over one million active customers. Pricing depends on market conditions.

Reformation Inc. filed for an NYSE IPO of 14,062,500 shares under ticker REF, with an expected price range of $15 to $17 per share. The company will offer 9,478,821 shares; selling stockholders will offer 4,583,679 shares, and Reformation said it will not receive proceeds from those sales. J.P. Morgan and Morgan Stanley lead the underwriting.