$REF

Reformation (NYSE: REF) debuted on the New York Stock Exchange at $15 per share, raising about $211 million and valuing the company near $900 million, according to the IPO details cited. The article says net revenue rose from $359.5 million in 2023 to $507.1 million in 2025, while gross margins were pressured by tariffs. Investors and analysts discuss implications for women-centric and sustainability-focused retail IPOs.

Reformation (NYSE: REF) priced its IPO at $15 per share, opening flat and valuing the company at $886.1 million, below its earlier $1 billion target, according to the offering terms. The IPO raised about $211 million from just over 14 million shares. The debut reflects weaker US consumer and retail IPO conditions, with investors prioritizing financial fundamentals over ESG narratives, according to IPOX.

Borenstein Hali (CEO and President) sold (to issuer) 170,876 shares of Reformation Inc. (REF) at $13.95 ($2.38M total) on 2026-07-31.

Refo SCSp sold 2,987,199 shares of Reformation Inc. (REF) at $13.95 ($41.67M total) on 2026-07-31.

Reformation began trading on the NYSE under ticker REF after an IPO priced at $15, raising $210.9 million and valuing the company at about $890 million. The S-1 cites fiscal 2025 net revenue of $507.1 million, up from $438.2 million, and Q1 revenue up 30.4% to $112.3 million. Net profit fell to $12.6 million from about $33 million.

Reformation (REF) debuted on the NYSE on July 30 at $15 per share, matching its IPO price, valuing the company at about $886.1 million. The IPO sold 14,062,500 shares for about $210.9 million gross proceeds, with a 30-day option for 2,109,375 more shares. J.P. Morgan and Morgan Stanley were joint lead managers.

Aflalo Yael sold 1,204,029 indirectly-held shares of Reformation Inc. (REF) at $13.95 ($16.80M total) on 2026-07-29.

Reformation, the apparel brand founded in 2009 and led by CEO Yael Aflalo until 2020, priced its IPO at $15 and opened and closed flat. The company raised $210.9 million and valued at about $890 million, according to the article. Permira bought a 65% stake in 2019 and Reformation plans to double stores and expand internationally post-IPO.

Reformation rang the bell on Thursday in true Ref fashion. Debuting on the New York Stock Exchange under the ticker “REF”, the Vernon, California-based brand took over Wall Street on July 30, with videos displaying Reformation’s stores, close-ups of silk dresses and model shots played on-loop. Ahead of the IPO day, the team brought a few “Ref babes” down to the Financial District for a photoshoot to promote the occasion. Now public, Reformation is valued at $886 million.

Reformation (NYSE: REF) began trading on the NYSE after pricing its IPO at $15, with the shares opening essentially flat. The offering includes 14,062,500 shares, raising about $210.9 million. The company reported $507.1 million net revenue in 2025 and $12.6 million net income, and said it has 70 stores and aims to scale via stores and e-commerce.