SEP 3·SEC EDGARLow
Aflalo Yael sold $841K of REF (indirect holdings)
Aflalo Yael sold 60,298 indirectly-held shares of Reformation Inc. (REF) at $13.95 ($0.84M total) on 2026-09-01.
StockNYSE · US · USDConsumer Cyclical · Apparel Retail
$REF
Reformation Inc.
Price · $REFvia TradingView
AI sentiment · 7d0 articles
No enriched coverage for $REF in the last 7 days.
Insider · 30dAll trades →
- Buys
- — 0 txs
- Sells
- $2.9M 2 txs
Aflalo Yael1× · $841K
10b5-1 share of filings0%
Top stories · $REFMore →
SEP 3·SEC EDGAR
Refo SCSp sold $2.1M of REF
Refo SCSp sold 149,596 shares of Reformation Inc. (REF) at $13.95 ($2.09M total) on 2026-09-01. Filed jointly with P6 GP Sarl (10% owner), Permira VI L.P.1 (10% owner) and Permira VI G.P. Ltd (10% owner).
AUG 24·investing.com
William Blair initiates Reformation stock with outperform rating
William Blair initiated coverage on Reformation Inc (NYSE:REF) with an outperform rating, citing its competitive advantages and 62% gross profit margin. The firm values shares at 16.5x 2028 EPS, but notes current P/E of 133 suggests overvaluation. Projections include 40% annualized earnings growth over five years. Other firms like JPMorgan, Morgan Stanley, RBC, and Baird have also initiated coverage with varying ratings and price targets.
REF sentiment & insider activity
Recent REF coverage spans insider activity, ipo and financial news.
In the last 30 days, REF insiders filed 2 SEC Form 4 transactions — no purchases and 2 sales ($2.9M). The most active reporter was Aflalo Yael with 1 filing.
What's driving REF
The insider sale may signal reduced confidence and could pressure the stock lower in the short term.
The sale by a 10% owner may signal reduced confidence, potentially pressuring the stock short-term.
Analyst initiation may lift the stock as investors consider new target prices.
Analyst upgrade to overweight and a high price target suggest strong upside potential.
The IPO provides a fresh, tradable catalyst for REF, but the article is mostly interpretive and lacks post-listing performance or guidance.
alphai scores every news story that mentions REF with an AI model for sentiment and relevance, and aggregates insider trades from Reformation Inc.'s SEC EDGAR Form 4 filings. Figures refresh continuously.
News on $REF
Score
Aflalo Yael sold $841K of REF (indirect holdings)
Aflalo Yael sold 60,298 indirectly-held shares of Reformation Inc. (REF) at $13.95 ($0.84M total) on 2026-09-01.
1 min readRefo SCSp sold $2.1M of REF
Refo SCSp sold 149,596 shares of Reformation Inc. (REF) at $13.95 ($2.09M total) on 2026-09-01. Filed jointly with P6 GP Sarl (10% owner), Permira VI L.P.1 (10% owner) and Permira VI G.P. Ltd (10% owner).
1 min readWilliam Blair initiates Reformation stock with outperform rating
William Blair initiated coverage on Reformation Inc (NYSE:REF) with an outperform rating, citing its competitive advantages and 62% gross profit margin. The firm values shares at 16.5x 2028 EPS, but notes current P/E of 133 suggests overvaluation. Projections include 40% annualized earnings growth over five years. Other firms like JPMorgan, Morgan Stanley, RBC, and Baird have also initiated coverage with varying ratings and price targets.
2 min readJPMorgan initiates Reformation stock coverage with overweight rating
JPMorgan initiated coverage on Reformation Inc (NYSE:REF) with an overweight rating and $21.00 price target, citing 45% upside potential. The stock is near its 52-week low after a 9.5% weekly decline. Analysts highlight durable revenue growth drivers, high gross margins, and a strong direct-to-consumer model. Reformation completed its IPO at $15 per share, with strong demand and multiple analyst ratings.
2 min read
What Reformation's IPO means for women-centric brands and sustainability values
Reformation (NYSE: REF) debuted on the New York Stock Exchange at $15 per share, raising about $211 million and valuing the company near $900 million, according to the IPO details cited. The article says net revenue rose from $359.5 million in 2023 to $507.1 million in 2025, while gross margins were pressured by tariffs. Investors and analysts discuss implications for women-centric and sustainability-focused retail IPOs.
6 min read
Reformation Debuts on NYSE Below Target Valuation
Reformation (NYSE: REF) priced its IPO at $15 per share, opening flat and valuing the company at $886.1 million, below its earlier $1 billion target, according to the offering terms. The IPO raised about $211 million from just over 14 million shares. The debut reflects weaker US consumer and retail IPO conditions, with investors prioritizing financial fundamentals over ESG narratives, according to IPOX.
4 min readBorenstein Hali sold (to issuer) $2.4M of REF
Borenstein Hali (CEO and President) sold (to issuer) 170,876 shares of Reformation Inc. (REF) at $13.95 ($2.38M total) on 2026-07-31.
2 min readRefo SCSp sold $41.7M of REF
Refo SCSp sold 2,987,199 shares of Reformation Inc. (REF) at $13.95 ($41.67M total) on 2026-07-31.
2 min read
The Degrowth Paradox In Reformation’s IPO
Reformation began trading on the NYSE under ticker REF after an IPO priced at $15, raising $210.9 million and valuing the company at about $890 million. The S-1 cites fiscal 2025 net revenue of $507.1 million, up from $438.2 million, and Q1 revenue up 30.4% to $112.3 million. Net profit fell to $12.6 million from about $33 million.
6 min read
Reformation Makes NYSE Debut at $886.1 Million Valuation – Oui Speak Fashion (OSF)®
Reformation (REF) debuted on the NYSE on July 30 at $15 per share, matching its IPO price, valuing the company at about $886.1 million. The IPO sold 14,062,500 shares for about $210.9 million gross proceeds, with a 30-day option for 2,109,375 more shares. J.P. Morgan and Morgan Stanley were joint lead managers.
4 min read