Ferrari price target lifted on pricing power and personalization growth
Jefferies raised its Ferrari (NYSE:RACE) price target to €400 from €340 and kept a Buy rating after the luxury automaker’s Q2 results showed stronger pricing power and demand for personalization. Jefferies cited a 15%+ underlying ASP rise, personalization revenue growth over 20%, a fully covered order book through 2027, and lifted 2026 revenue to €7.84B.
How this was made
The 30-second read
Why it matters
Jefferies raised its target and estimates based on Q2 evidence: underlying ASP up more than 15%, personalization revenue growth exceeding 20%, and a fully covered order book through 2027 (excluding potential 12Cilindri Manuale orders).
Market read
For traders, the actionable element is the estimate and target revision anchored to concrete Q2 metrics, which can influence positioning ahead of future earnings and the Luce EV launch.
What to watch
The article centers on Jefferies’ interpretation of Q2 results; it does not quantify risks around execution of the Luce EV launch or potential changes in order-book conversion beyond 2027 coverage.
Background
The piece reports Jefferies’ post-Q2 analyst update for Ferrari, emphasizing pricing power and personalization as key drivers.
Ticker impact
Jefferies lifted its Ferrari price target to €400 after Q2 results showed stronger-than-expected pricing power and personalization demand.
Near-term bias to the upside as traders price in higher 2026 revenue and margin expectations; follow-through depends on whether upcoming EV launch execution matches the improved outlook.
The article is an analyst action tied to specific Q2 datapoints (ASP +15% underlying, personalization revenue +20%, order book covered through 2027) and explicit estimate changes (3% to 4% higher; 2026 revenue and EBIT margin raised).
Market effects
Supports the luxury auto theme that pricing power and personalization can offset discretionary-spending concerns.
No specific regional shock; mix headwinds are mentioned but framed as manageable via shipment and mix flexibility.
Reinforces global demand resilience for premium automakers, potentially affecting sentiment across European luxury peers.
Counterpoint
Personalization growth and ASP gains may be less durable if consumer discretionary demand weakens or if mix headwinds reassert themselves in later quarters.
Key entities
- companyFerrari
Luxury automaker whose Q2 results and outlook are cited as strengthening pricing power and personalization demand.
- analyst_firmJefferies
Raised Ferrari’s price target to €400 and maintained a Buy rating after Q2 results.
