$RACE

Ferrari N.V.

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Luce: Exclusive model of Ferrari’s first electric car sells for record $40 million

Ferrari’s bespoke first fully electric model, the Luce “Chassis 0,” sold at a charity auction during Monterey Car Week for $40 million, RM Sotheby’s said, versus a $1.1 million estimate. Ferrari noted its May unveiling preceded an 8%+ Milan share-price drop. Proceeds go to The Ferrari Foundation; delivery is planned for Q1 2027.

Ferrari's first EV sells for staggering $40M at Monterey auction

RM Sotheby’s said Ferrari’s first fully electric model, the 2026 Ferrari Luce “Tailor Made” (Chassis 0), sold at its Monterey auction for $40 million. The one-off car’s proceeds benefit the Ferrari Foundation, and the buyer’s premium was waived. Delivery is expected in Q1 2027 after the car returns to Ferrari’s Maranello HQ.

RACE sentiment & insider activity

Over the past 7 days, alphai's AI scored 26 news stories mentioning RACE (Ferrari N.V.). Coverage has skewed bullish: 18 bullish, 8 neutral, and 0 bearish.

Recent RACE coverage spans financial news, market movers and technology.

What's driving RACE

  • The auction is a high-profile milestone for Ferrari’s first EV, but it is not a direct financial disclosure for near-term earnings.

    itechpost.com · Aug 17, 2026

  • The auction result is a high-visibility brand and demand signal, but it is not a direct financial catalyst for near-term earnings.

    cnn.com · Aug 17, 2026

  • The article is a high-profile milestone for Ferrari’s EV program, but it is a one-off auction sale and not a demand or revenue datapoint.

    foxbusiness.com · Aug 17, 2026

  • Analyst reiteration plus auction data reinforces the bull case for Ferrari’s pricing power and tighter used inventory, which can support near-term sentiment and valuation multiples.

    proactiveinvestors.co.uk · Aug 17, 2026

  • The article is a high-visibility brand and product milestone for Ferrari’s EV launch, but it does not disclose financial guidance or operational changes.

    aa.com.tr · Aug 17, 2026

alphai scores every news story that mentions RACE with an AI model for sentiment and relevance, and aggregates insider trades from Ferrari N.V.'s SEC EDGAR Form 4 filings. Figures refresh continuously.

News on $RACE

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Ferrari's first EV sells for staggering $40M at Monterey auction

RM Sotheby’s said Ferrari’s first fully electric model, the 2026 Ferrari Luce “Tailor Made” (Chassis 0), sold at its Monterey auction for $40 million. The one-off car’s proceeds benefit the Ferrari Foundation, and the buyer’s premium was waived. Delivery is expected in Q1 2027 after the car returns to Ferrari’s Maranello HQ.

Ferrari gets Jefferies backing as classic car auction prices surge

Jefferies reiterated a buy rating on Ferrari (NYSE:RACE) after strong Monterey classic car auction results. It kept a €400 price target for Milan-listed shares (vs €356.80) and $435 for US shares (vs $414.85). Jefferies said Ferrari classics sold at a 58% premium to estimates, citing specific sales including a $17.25m Daytona SP3 and a $40m Luce chassis 0.

$RACELow

Ferrari’s first electric car sells for record $40M at charity auction

RM Sotheby’s sold a bespoke 2026 Ferrari Luce “Tailor Made” (Chassis 0) at Monterey Car Week for a record $40M, making it the most expensive new car sold at auction, surpassing a $26M Ferrari Daytona SP3 record set in 2025. Ferrari will donate proceeds via the Ferrari Foundation. Delivery is planned for Q1 2027.

$RACELow

Ferrari's bespoke Luce EV fetches $40 million at auction

Ferrari said it sold a one-off bespoke version of its first fully electric model, the Luce, at auction during Monterey Car Week in partnership with RM Sotheby's for $40 million. Ferrari said proceeds will fund education projects via its Ferrari Foundation. The €550,000 ($638,400) Luce was unveiled in May and drew mixed reactions; Ferrari previously said it was pleased with orders but gave no figures.

$RACELow

Ferrari’s first electric car sells for $40m

Ferrari’s first production electric car, the 2026 Luce “Tailor Made” (Chassis 0), sold for $40m (£29.5m) at RM Sotheby’s in Monterey, California, according to Ferrari. Ferrari said proceeds will support education via the Ferrari Foundation. Delivery to an anonymous buyer is expected in Q1 2027. The Luce is projected to have 329 miles range and 1050 cv power.

$RACELow

Off Special Projects Supercar

Ferrari unveiled the CZ26, a one-off supercar commissioned by a U.S. customer, based on the SF90 Stradale but with extensive redesigns to exterior, aerodynamics, cooling and interior. Powertrain is unchanged: 4.0L twin-turbo V8 plus three electric motors for 1,000PS total. Ferrari cites 0-100 kph in 2.5s, top speed 328 kph, and 25 km EV range. Shown at Monterey Car Week.

$RACELow

Ferrari’s first EV sells for record $40 million at auction

RM Sotheby’s auction in the US sold Ferrari’s first EV, the bespoke Luce “Chassis 0,” for $40 million (€34.5 million), setting a record for a new car at auction and exceeding RM’s pre-sale estimate of over $1.1 million. The Luce was unveiled in May at €550,000. Ferrari shares later recovered after raised guidance and strong earnings.

$RACELow

Ferrari's first electric car sells for record 40 million USD at auction

Ferrari’s first electric model, the specially built Luce “Chassis 0,” sold for $40 million at a US charity auction organized by RM Sotheby’s, beating the auction estimate and setting a new record for a new car sold at auction. The Luce is priced at €550,000 and has 1,050 hp, 2.5s 0-100 km/h, and a 122 kWh battery.

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RACE — Ferrari news & insider trades | alphai