Planet Fitness, Inc. (PLNT): Results of Operations and Financial Condition
Planet Fitness, Inc. (PLNT) filed an SEC Form 8-K — Results of Operations and Financial Condition. Exhibit 99.1 Planet Fitness, Inc. Announces Second Quarter 2026 Results System-wide same club sales increased 1.7% Repurchased and retired approximately $200M of Class A common stock Hampton, NH, August 6, 2026 - Today, Planet Fitness, Inc. (NYSE: PLNT) reported financial results
How this was made
The 30-second read
Why it matters
The filing updates investors on quarterly performance, share repurchases, and full-year 2026 guidance, including an adjusted net income per share growth target raised to ~6% from ~4%.
Market read
Traders can update PLNT earnings models using the provided Q2 GAAP and non-GAAP metrics and the explicit 2026 guidance changes, especially the adjusted EPS growth update and share count assumption.
What to watch
The NAF contribution rate increase (2% to 3% for 2026) is a key driver of franchise revenue growth, so traders should separate underlying member demand from policy-driven franchise economics.
Planet Fitness reported 7.1% revenue growth, 1.7% system-wide same club sales growth, and approximately $200M of Class A stock repurchases in the second quarter of 2026.
Revenue and Adjusted EBITDA increased, supported by franchise revenue and new clubs, but system-wide same club sales growth was 1.7%, Adjusted net income decreased, and Equipment Segment Adjusted EBITDA declined.
Key metrics
as reported| Metric | Value | q/q | y/y |
|---|---|---|---|
| Total revenueGAAP | $365.2 million | – | 7.1% |
| System-wide same club salesother | 1.7% | – | 1.7% |
| System-wide salesother | $1.4 billion | – | – |
| Net income attributable to Planet Fitness, Inc.GAAP | $67.1 million | – | – |
| Diluted earnings per share attributable to Planet Fitness, Inc.GAAP | $0.87 per diluted share | – | – |
| Net incomeGAAP | $67.4 million | – | – |
| Adjusted net incomenon-GAAP | $68.4 million | – | – |
| Adjusted net income per share, dilutednon-GAAP | $0.88 per diluted share | – | – |
| Adjusted EBITDAnon-GAAP | $152.8 million | – | – |
| Franchise Segment Adjusted EBITDAnon-GAAP | $91.7 million | – | 6.1% |
| Corporate-owned clubs Segment Adjusted EBITDAnon-GAAP | $57.5 million | – | 1.6% |
| Equipment Segment Adjusted EBITDAnon-GAAP | $24.3 million | – | 8.0% decrease |
Segments
| Segment | Revenue | q/q | y/y |
|---|---|---|---|
| Franchise segmentRevenue increased $16.1 million, primarily attributable to a $10.1 million increase in National Advertising Fund revenue, a $4.7 million increase in royalty revenue, and a $1.3 million increase in franchise and other fees. | $135.8 million | – | 13.5% |
| Corporate-owned clubs segmentRevenue increased $4.9 million, driven by $5.0 million from new clubs and $4.8 million from clubs in the same club sales base, partially offset by $4.9 million of lower revenue attributable to eight California clubs sold to a franchisee in August 2025. | $143.9 million | – | 3.5% |
| Equipment segmentRevenue increased $3.4 million, primarily attributable to $1.7 million of higher equipment sales to new franchisee-owned clubs and $1.6 million of higher equipment sales to existing franchisee-owned clubs. | $85.6 million | – | 4.1% |
year ending December 31, 2026 outlook
- Revenueincrease approximately 7%
- NoteSystem-wide same club sales growth of approximately 1%
- NoteAdjusted EBITDA to increase approximately 6%
- NoteNew equipment placements of approximately 150 to 160 in franchisee-owned locations
- NoteSystem-wide new club openings of approximately 180 to 190 locations
- NoteCapital expenditures to increase approximately 10% to 15%
- NoteDepreciation and amortization to increase approximately 10%
- NoteAdjusted net income per share, diluted to increase approximately 6% (previously approximately 4%), based on adjusted diluted weighted-average shares outstanding of approximately 77.0 million (previously approximately 79.0 million), inclusive of the shares repurchased through the second quarter of 2026
- NoteNet interest expense to be approximately $115.0 million (previously approximately $111.0 million)
- NoteAdjusted net income to decrease approximately 3% (previously approximately 2%)
Capital returns
- Repurchased and retired approximately 4.0 million shares of Class A common stock for $200.0 million.
What drove it
- 23 new Planet Fitness clubs were opened system-wide during the period, including 21 franchisee-owned and 2 corporate-owned clubs.
- System-wide total clubs were 2,930 as of June 30, 2026.
- Franchise royalty revenue increased $4.7 million, including $1.7 million attributable to a franchise same club sales increase of 1.7%, $2.5 million attributable to new clubs, and $0.5 million from higher royalties on annual fees.
- In the three months ended June 30, 2026, the Company had equipment sales to 21 new franchisee-owned clubs compared to 19 in the same period last year.
- The Company initiated and expanded tests around pricing, member experience, and retention.
Concerns
- System-wide same club sales increased 1.7%.
- Adjusted net income decreased $4.1 million to $68.4 million from $72.6 million in the prior year period.
- Equipment Segment Adjusted EBITDA decreased $2.1 million or 8.0% to $24.3 million, primarily attributable to the timing of replacement equipment discounts.
- Corporate-owned clubs revenue was partially offset by $4.9 million of lower revenue attributable to eight California clubs sold to a franchisee in August 2025.
- Full-year adjusted net income is expected to decrease approximately 3%.
- Full-year net interest expense is expected to be approximately $115.0 million, updated from approximately $111.0 million.
What to watch
- Execution of actions intended to reignite sustainable member growth, including a new marketing campaign for a broader audience.
- Results from tests around pricing, member experience, and retention.
- Delivery against full-year system-wide same club sales growth of approximately 1%.
- System-wide new club openings of approximately 180 to 190 locations and new equipment placements of approximately 150 to 160 in franchisee-owned locations.
- The impact of replacement equipment discounts on Equipment Segment Adjusted EBITDA.
- The effect of repurchases on adjusted diluted weighted-average shares outstanding of approximately 77.0 million.
Balance sheet and cash flow
- Cash and marketable securities of $544.4 million as of June 30, 2026.
- Cash and cash equivalents of $298.3 million as of June 30, 2026.
- Restricted cash of $72.9 million as of June 30, 2026.
- Marketable securities of $173.2 million as of June 30, 2026.
Analysis
Planet Fitness delivered total revenue of $365.2 million, up 7.1% from $340.9 million in the prior year period. System-wide sales increased $66.6 million to $1.4 billion, while system-wide same club sales increased 1.7%. The company opened 23 clubs system-wide during the period, including 21 franchisee-owned and 2 corporate-owned clubs, ending with 2,930 system-wide clubs as of June 30, 2026.
The franchise segment was the principal source of growth, with revenue increasing 13.5% to $135.8 million. The increase reflected a $10.1 million increase in National Advertising Fund revenue from the contribution-rate increase and a $4.7 million increase in royalty revenue. Corporate-owned clubs revenue increased 3.5% to $143.9 million, as new clubs and clubs in the same club sales base were partly offset by lower revenue from the eight California clubs sold to a franchisee in August 2025. Equipment revenue increased 4.1% to $85.6 million, with higher sales to both new and existing franchisee-owned clubs.
Profitability results were uneven. Adjusted EBITDA increased $5.1 million to $152.8 million, with Franchise Segment Adjusted EBITDA increasing 6.1% to $91.7 million and Corporate-owned clubs Segment Adjusted EBITDA increasing 1.6% to $57.5 million. Equipment Segment Adjusted EBITDA decreased 8.0% to $24.3 million, primarily because of the timing of replacement equipment discounts. GAAP net income attributable to Planet Fitness, Inc. increased to $67.1 million, or $0.87 per diluted share, but Adjusted net income declined to $68.4 million even as Adjusted net income per share, diluted increased to $0.88 per diluted share.
Capital allocation included the repurchase and retirement of approximately 4.0 million Class A common shares for $200.0 million. Cash and marketable securities were $544.4 million as of June 30, 2026, including $298.3 million of cash and cash equivalents, $72.9 million of restricted cash, and $173.2 million of marketable securities. The company reiterated its expectations for approximately 7% revenue growth and approximately 6% Adjusted EBITDA growth for the year ending December 31, 2026.
The company updated several full-year assumptions. It now expects Adjusted net income per share, diluted to increase approximately 6%, compared with the previous approximately 4%, based on adjusted diluted weighted-average shares outstanding of approximately 77.0 million. It expects Adjusted net income to decrease approximately 3%, versus the previous approximately 2%, and net interest expense to be approximately $115.0 million, versus the previous approximately $111.0 million. The period therefore combines continued top-line and EBITDA growth with modest same-club sales, pressure in equipment segment profitability, and a lower outlook for Adjusted net income.
Management, verbatim
During the second quarter, we made important progress advancing our strategies to reignite sustainable member growth.
Colleen Keating, Chief Executive Officer
We are moving quickly with several actions to clearly communicate our differentiated welcoming, non-intimidating environment in the immediate term, while we work in parallel to develop a new marketing campaign that sets the brand up for success with a broader audience in the coming months.
Colleen Keating, Chief Executive Officer
At the same time, we initiated and expanded tests around pricing, member experience, and retention, and look forward to applying the learnings to enhance our future performance.
Colleen Keating, Chief Executive Officer
Not in the filing
stated, not guessed- Prior outlook section was not provided; therefore, no reported-period comparison with prior guidance is presented.
- GAAP gross profit and gross margin.
- GAAP operating income and operating margin.
- GAAP operating expenses.
- Income tax expense and tax rate.
- Operating cash flow.
- Free cash flow.
- Capital expenditures for the reported quarter.
- Total debt and debt maturities.
- Dividend amount or dividend declaration.
- Prior-quarter comparisons for reported metrics.
- GAAP net income per share guidance and reconciliation of non-GAAP guidance to GAAP guidance.
AlphaAI analysis generated from the company’s SEC earnings filing (Form 8-K Item 2.02, or Form 6-K for a foreign private issuer). Every figure was cross-checked against the filing text; consensus estimates, price targets and share-price reactions are not shown because they are not in the filing. AI-generated research, not investment advice.
Background
This is Planet Fitness’ SEC Form 8-K filing for Q2 2026 results (Item 2.02) with an attached earnings release (Exhibit 99.1).
Ticker impact
Planet Fitness reported Q2 2026 results and reiterated 2026 outlook, including system-wide same club sales growth of ~1% and revenue up ~7%.
Near-term bias depends on whether investors focus on adjusted net income softness versus revenue and EBITDA strength, plus the updated EPS growth target.
The filing provides concrete quarterly figures (revenue, net income, adjusted EBITDA) and explicit 2026 guidance ranges/percent changes, which typically drive earnings-model revisions and positioning.
Market effects
Gym/fitness REIT-like operators may see read-through on member growth re-acceleration and franchise economics via NAF contribution rate changes.
Limited; disclosures are company-wide with no region-specific demand shock beyond California club sales impact.
Low; primarily US-focused retail fitness franchising and corporate club operations.
Counterpoint
Investors may discount the revenue and EBITDA strength if adjusted net income fell year over year, implying margin or non-cash/adjustment dynamics are worsening.
Key entities
- companyPlanet Fitness, Inc.
Reported Q2 2026 financial results, announced a $200M share repurchase, and reiterated/updated 2026 outlook.
- executiveColleen Keating
CEO quoted on strategy to reignite sustainable member growth and on marketing/pricing/retention tests.
- executiveSudhanshu Priyadarshi
Appointed Chief Financial Officer and President, International, referenced in the release.
