$PLNT

Bode William (Chief Operating Officer) sold 7,000 shares of Planet Fitness, Inc. (PLNT) at $51.22 ($0.36M total) on 2026-09-14.

Tanco Christopher purchased 2,328 indirectly-held shares of Planet Fitness, Inc. (PLNT) at $51.23 ($0.12M total) on 2026-09-14.

Planet Fitness (PLNT) reported flat membership sequentially in Q2, with 21.5M members, up 3.6% YoY. Same-club sales rose 1.7%, driven by rate growth. Adjusted EBITDA increased 3.5% to $152.8M, but margins narrowed. Management expects 180-190 openings and 150-160 equipment placements this year. Financing costs are expected to increase, with adjusted net income projected to decline 3% despite 7% revenue growth.

Planet Fitness (PLNT) trades at a discount with a forward P/E of 15.9X, below industry and historical averages. Q2 saw flat membership growth and narrowing margins, with management implementing initiatives to boost acquisition and retention. The company has a pipeline of 800 additional clubs, but faces margin and financing pressures. Analysts suggest a measured view due to mixed signals.

Planet Fitness (PLNT) raised its 2026 adjusted EPS growth outlook to 6% from 4% due to share repurchases, reducing the expected share count. Adjusted net income is now expected to decline 3%, down from a prior 2% decrease. PLNT repurchased 4 million shares in Q2, spending $200 million. Margins narrowed, and interest expenses rose. The company plans further repurchases and club openings.

Baron Capital's Q2 2026 investor letter notes Planet Fitness (PLNT) underperformed due to slower member growth, leading to lowered guidance. The company cited weather, macroeconomic factors, and competition as challenges. Despite this, Baron believes PLNT remains a category leader with long-term advantages. PLNT's stock is down 7.10% in one month and 52.88% over 52 weeks, with a market cap of $3.82 billion.

Planet Fitness (PLNT) shares rose 5.4% after Morgan Stanley raised its price target to $51, citing Q2 earnings of $0.88 EPS and $365.2M revenue, up 7.1% YoY. The stock is still 52.7% below its 52-week high. Analysts maintain a Moderate Buy consensus with an average target near $70.

Morgan Stanley raised its price target on Planet Fitness to $51 from $47 and kept an Equalweight rating, according to the note. Planet Fitness shares last traded around $50.63, up 0.54% on the day, with a large year-to-date decline reported in the article.

Planet Fitness (PLNT) reported Q2 revenue of $365.2 million, above analysts’ $356.6 million estimate, with 7.1% year-over-year growth. Same-store sales rose 1.7% versus 8.2% last year. CEO Colleen Keating cited new marketing and pricing initiatives. Despite the earnings beat, shares fell from about $56.59 to $48.24 on growth concerns, and a class action was filed alleging misleading statements.

Planet Fitness (PLNT) signed three Florida area development agreements to expand its franchise footprint. Skillsoft (SKIL) launched Skillsoft AI Coach, an AI-based employee coaching tool in its Percipio platform, in early access. Unitil (UTL) partnered with Fitchburg to offer no-cost energy assessments, with potential rebates up to 90% for qualifying upgrades.