Planet Fitness, Inc.
Planet Fitness operates and franchises fitness centers for members across a range of fitness levels. Its clubs offer cardio and strength-training equipment, small-group fitness instruction, and a welcoming, non-intimidating environment. Members can choose a Classic Card membership, with access to one location, or a PF Black Card membership, which includes access to all Planet Fitness clubs, guest privileges and additional amenities. The company also offers PF Perks, discounts and offers from third-party retail partners. Planet Fitness has franchisee-owned and corporate-owned clubs, and earns franchise royalties and fees, membership dues at its corporate-owned clubs, and money from equipment sales to franchisees. It also earns commissions on equipment sales by required vendors in certain international markets. As of December 31, 2025, it had 2,896 clubs across the United States and several other countries. Its corporate headquarters, called the Club Support Center, is in Hampton, New Hampshire.
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See all $PLNT insider activity →KeyBanc reiterated an Overweight rating and $65 price target for Planet Fitness (PLNT), citing potential tailwinds from GLP-1 adoption. The firm estimates a $100M EBITDA boost by 2030. PLNT reported Q2 2026 earnings beating estimates, with revenue up 7% to $365.2M. Other analysts also maintain positive ratings with varying price targets.
Planet Fitness (PLNT) stock fell 15.6% to $47.78 despite a decent quarter. Sphere Entertainment (SPHR) reported $313.6M revenue, up 11%, but stock dropped 23.8% to $106.77. Xponential Fitness (XPOF) saw revenue decline 13.4% to $65.97M, stock down 22.4% to $4.94. AMC Entertainment (AMC) revenue rose 14.2% to $1.6B, stock up 52.8% to $2.97. Callaway Golf (CALY) revenue up 2% to $612.2M, stock down 30.3% to $13.63.
Planet Fitness (PLNT) shares rose 8.7% after UBS reiterated a Buy rating with an $80 target, citing stronger membership growth and effective promotions. UBS noted manageable AI risks. PLNT has about 21.5 million members and recently launched a fall promotion. The stock is down 56.2% YTD, trading 57.1% below its 52-week high.
Recent PLNT coverage spans financial news, earnings and market movers.
Analyst reaffirmation may support modest upside pressure.
Earnings miss and weak guidance caused a sharp sell‑off.
UBS upgrade provides fresh bullish catalyst, supporting further upside.
Mixed market reaction despite beat.
Target cut may weigh on PLNT.
AlphAI scores every news story that mentions PLNT with an AI model for sentiment and relevance, and aggregates insider trades from Planet Fitness, Inc.'s SEC EDGAR Form 4 filings. Figures refresh continuously.
KeyBanc reiterated an Overweight rating and $65 price target for Planet Fitness (PLNT), citing potential tailwinds from GLP-1 adoption. The firm estimates a $100M EBITDA boost by 2030. PLNT reported Q2 2026 earnings beating estimates, with revenue up 7% to $365.2M. Other analysts also maintain positive ratings with varying price targets.
1 min readPlanet Fitness (PLNT) stock fell 15.6% to $47.78 despite a decent quarter. Sphere Entertainment (SPHR) reported $313.6M revenue, up 11%, but stock dropped 23.8% to $106.77. Xponential Fitness (XPOF) saw revenue decline 13.4% to $65.97M, stock down 22.4% to $4.94. AMC Entertainment (AMC) revenue rose 14.2% to $1.6B, stock up 52.8% to $2.97. Callaway Golf (CALY) revenue up 2% to $612.2M, stock down 30.3% to $13.63.
3 min readPlanet Fitness (PLNT) shares rose 8.7% after UBS reiterated a Buy rating with an $80 target, citing stronger membership growth and effective promotions. UBS noted manageable AI risks. PLNT has about 21.5 million members and recently launched a fall promotion. The stock is down 56.2% YTD, trading 57.1% below its 52-week high.
2 min readVail Resorts (MTN) rose 5.8% post-earnings, trading at $146.16. Sphere Entertainment (SPHR) reported 11% revenue growth, beating estimates, but its stock fell 23.5% to $107.22. Xponential Fitness (XPOF) saw revenues drop 13.4%, missing EPS and guidance, with its stock down 23.9% to $4.84. United Parks & Resorts (PRKS) missed revenue and EPS estimates, with its stock down 28% to $32.79. Planet Fitness (PLNT) reported 7.1% revenue growth, beating estimates, but its stock fell 23.5% to $43.27.
3 min readStifel raised AMD's price target to $700 from $635, maintaining a Buy rating. Other analysts adjusted targets for ON, GNRC, WTFC, LAD, ALGN, PLNT, CRDO, DTE, and RS. AMD closed at $633.91 on Friday.
2 min readAnalysts from TD Cowen and Wells Fargo maintained ratings on Planet Fitness (PLNT) and Cracker Barrel (CBRL). PLNT received a Hold rating with a $54 target, while CBRL got a Buy rating with a $60 target. PLNT's consensus target is $68.36, and CBRL's is $52.57.
2 min readJim Cramer suggested Wall Street may be overreacting to Meta's Muse AI threat, noting Airbnb and DoorDash as potentially insulated. Meta's stock rose 3.24% to $738.79, up 29.08% in a month. Analysts see Muse driving Meta's valuation higher and potentially challenging Apple's revenue streams.
2 min readAMD's shares surged 10%, reaching a $1 trillion market cap, driven by AI chip demand. Meta's Muse AI app boosted its stock. Moderna rallied 30% on cancer vaccine data. Akamai gained 15% after a $11.6B deal with Anthropic. Treasury yields hit 19-year highs, testing rally staying power.
3 min readMeta's Muse AI agent caused a selloff in financial, travel, and telecom stocks. Allstate, Progressive, Charles Schwab, JPMorgan, Morgan Stanley, Wells Fargo, Expedia, Booking Holdings, Planet Fitness, Verizon, AT&T, and T-Mobile declined. Goldman Sachs warned of disruption in habit-driven industries. Muse's success sent Meta shares up 11% on Monday.
3 min readA Planet Fitness director bought shares worth nearly $120,000. PLNT stock has underperformed the S&P 500 with a -36% total return since 2021. Despite this, revenue, net income, and free cash flow have increased significantly, though debt has also risen. The company faces challenges from inflation and rising fuel costs affecting its low-income customer base.
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