Scripps reports $490 million revenue, $1.2 billion second quarter loss after impairment charge
E.W. Scripps (NASDAQ: SSP) reported $490 million revenue for Q2 2026 and a $1.2 billion loss attributable to shareholders, or $12.68 per share. The company cited a noncash goodwill and intangible impairment charge driving $11.61 of the per-share loss, including a $1.1 billion impairment at Scripps Networks linked to weaker national advertising and ratings pressure.
How this was made
The 30-second read
Why it matters
The impairment charge is the dominant driver of the quarter’s loss, implying management sees reduced recoverability of intangible assets and goodwill tied to the advertising environment.
Market read
This is a material earnings datapoint with a clear fundamental rationale (ad-market weakness and ratings pressure), likely to influence near-term positioning in ad-exposed media names.
What to watch
Traders will want to separate impairment optics from cash generation, debt maturities, and any segment-level trends (not provided in the excerpt).
Background
E.W. Scripps posted Q2 2026 results with a large noncash impairment at Scripps Networks amid weaker national advertising and ratings pressure.
Ticker impact
Scripps reported $490M Q2 revenue and a $1.2B shareholder loss driven by a $1.1B goodwill and intangible impairment tied to ad-market weakness.
Near-term downside bias as investors reprice impairment risk and advertising-cycle exposure; follow-through depends on any guidance or cash-flow commentary not included here.
The article discloses large, noncash impairment charges ($11.61 per share) and attributes them to continued national advertising weakness and ratings pressure, which typically pressures sentiment even without cash impact.
Market effects
Highlights ongoing stress in national advertising demand and media ratings, which can pressure sentiment across ad-exposed broadcasters and local media operators.
Limited direct regional read-through; primarily US advertising and media demand sentiment.
Low global relevance; impacts are concentrated in US media/advertising cycle.
Counterpoint
Because the impairment is noncash, the market may overreact if operating cash flow and leverage remain manageable.
Key entities
- companyE.W. Scripps Company
Reported Q2 2026 revenue of $490M and a $1.2B shareholder loss due to a $1.1B impairment at Scripps Networks.



