Scripps raises 2026 political ad revenue outlook, cuts 850 jobs
The E.W. Scripps Company (SSP) raised its 2026 political ad revenue forecast to $275M, up 40% from 2022. It cut 850 jobs, 20% of its workforce, to achieve $125M-$150M in EBITDA growth by 2028. Q3 political revenue was $81M, exceeding prior guidance. SSP plans to use cash and Q4 ad revenue to pay down $150M in debt.





