SEC EDGARAUG 101 min read$WSM

Yearout Karalyn sold $129K of WSM

Yearout Karalyn (EVP CHIEF TALENT OFFICER) sold 522 shares of WILLIAMS SONOMA INC (WSM) at $246.39 ($0.13M total) on 2026-08-07 under a Rule 10b5-1 trading plan.

Original reporting

SEC EDGAR · Yearout Karalyn

Published Aug 10, 2026, 10:09 PM UTC

Analysis

AlphAI AI DeskAI-generated

Added to AlphAI Aug 10, 2026, 10:11 PM UTC. Informational, not investment advice.

How this was made

AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.

About AlphAI AI Desk Scoring methodology Report an issue

AlphAI market briefInsider activity

Primary signal

$WSM

Neutral

medium confidence

Mentioned

$WSM

Relevance

3/10

AlphAI data visualization · based on SEC EDGAR

Decision brief

The 30-second read

$WSMNeutralLow

Why it matters

This is a disclosed open-market sale of 522 shares at $246.39, totaling about $128.6k, executed under a pre-arranged Rule 10b5-1 plan.

Market read

Traders may note the insider sale for sentiment, but the 10b5-1 designation makes it less actionable for fundamental repricing.

What to watch

The disclosure does not indicate future trading intent beyond the plan; without additional context (other insider buys/sells, plan schedule, or materiality vs holdings), signal quality is limited.

Relevance 3/10Novelty 3/10Timing: filed 2026-08-10 after-hours, disclosing 2026-08-07 sale

Background

The article is an SEC Form 4 insider transaction for Williams-Sonoma (WSM) by EVP Chief Talent Officer Yearout Karalyn.

Company-level read

Ticker impact

AI estimates · verify against primary disclosures

$WSMNeutralMedium confidence

Context

Williams-Sonoma insider Yearout Karalyn sold 522 shares at $246.39 on 2026-08-07 under a pre-arranged 10b5-1 plan, per Form 4.

Expected impact

Low likelihood of a sustained price move solely from this disclosure; any impact is likely brief and sentiment-driven.

Evidence & confidence

The filing is a Form 4 open-market sale by an EVP, explicitly under a pre-arranged 10b5-1 plan, which typically reduces interpretive value versus discretionary selling.

Market effects

Sector

No clear sector read-through from a single, small 10b5-1 insider sale.

Regional

None.

Global

None.

Counterpoint

What could challenge this read

The sale could be driven by diversification or tax planning rather than bearish expectations, so the market may overreact if it treats it as discretionary selling.

Key entities

public_company
WSM
Williams-Sonoma Inc., issuer of the Form 4 insider transaction.
insider
Yearout Karalyn
EVP Chief Talent Officer who sold shares under a 10b5-1 plan.

Read at source ← All news

SEP 15

$RHMedAI 8/10

Spotting Winners: RH (NYSE:RH) And Home Furnishing and Improvement Retail Stocks In Q2

RH, Floor & Decor, Lowe's, Home Depot, and Williams-Sonoma reported Q2 earnings. RH revenue grew 2.6% YoY, beating estimates. Floor & Decor revenue rose 3% YoY, outperforming expectations. Lowe's revenue increased 8.3% YoY but missed EPS and revenue guidance. Home Depot revenue grew 5.7% YoY, beating estimates. Williams-Sonoma revenue rose 6.7% YoY, surpassing expectations. Shares of these companies have declined since earnings reports.

tradingview.com3 min

SEP 12

$AMZNMedAI 8/10

US companies are getting billions back from invalidated Trump tariffs, and they’re being creative about it

The Supreme Court ruled Trump's tariffs unconstitutional, requiring refunds of $166B-$175B. Amazon received $600M, Williams-Sonoma $200M, with some companies selling refund rights. FedEx, UPS, DHL face lawsuits over refund distribution.

cryptobriefing.com3 min

SEP 5

$WSMMed

Is Williams-Sonoma (WSM) Fully Priced On Raised 2026 Guidance And Strong Q2 Results?

Williams-Sonoma (WSM) raised its 2026 earnings guidance and reported higher Q2 sales and net income, despite tariffs and elevated oil prices. The stock is up 2.09% on the day but down 3.26% and 8.39% over 7 and 30 days, respectively. Long-term returns are positive, with a 90-day return of 10.95% and a 3-year return of 232.02%. Analysts debate whether the stock is fairly valued or overpriced.

simplywall.st2 min

SEP 4

$WSMHighAI 8/10

Williams-Sonoma’s AI Assistant Triples Shopper Purchases

Williams-Sonoma reported a 700% increase in engagement with its AI assistant Olive, driving a 620% rise in related revenue. Customers using Olive convert at three times the rate of others. The company also launched Otto for Pottery Barn, resolving 70% of interactions without human help. Q2 net revenue grew 6.7% YoY to $1.96 billion, with comparable brand revenue up 6.2%. According to Adobe, AI referrals improve conversion rates by 54%.

pymnts.com3 min

SEP 1

$WSMMedAI 8/10

Canada Emerges as Leading Growth Market for Williams-Sonoma

Williams-Sonoma reported Q2 net revenue of $1.96B, up 6.7% YoY, with Canada, Mexico, and the UK leading international growth. All major brands saw positive comparable sales, with Williams Sonoma up 7.6%, West Elm 6.4%, and Pottery Barn 5.1%. The company attributes growth to market-share gains, new products, and digital investments, despite a flat home furnishings market. B2B sales increased 14.5%, and the company plans to expand its store network from 2027.

retail-insider.com3 min

AUG 31

$WSMHighAI 9/10

Sonoma (WSM) Q2 2026 Earnings Call Transcript

Williams-Sonoma (WSM) reported Q2 2026 revenue of $1.96B, up 6.7% YoY, with comparable brand revenue growth of 6.2%. Non-GAAP EPS rose 5% to $2.10. The company raised full-year guidance, citing strong brand performance and tariff refunds. Management highlighted AI-driven customer engagement and B2B growth, while noting risks from higher oil prices and macroeconomic uncertainty.

aol.com2 min