Williams-Sonoma furnished a comeback — without homebuyers
Williams-Sonoma Inc. reported a 20% stock rise over three years despite a slow housing market. The company diversified into B2B revenue streams, with Q2 2026 B2B revenue up 14.5%. Contract revenue grew 20%, accounting for 36% of B2B business. The company is expanding into cruise ships, senior living, and student housing markets. According to GlobalData's Neil Saunders, Williams-Sonoma's customer base is more insulated from economic stresses and willing to spend on home furnishings.





