$WSM

WILLIAMS SONOMA INC

No enriched coverage for $WSM in the last 7 days.

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$325K
Finucane Anne A.
100%
See all $WSM insider activity →
Low

Williams-Sonoma furnished a comeback — without homebuyers

Williams-Sonoma Inc. reported a 20% stock rise over three years despite a slow housing market. The company diversified into B2B revenue streams, with Q2 2026 B2B revenue up 14.5%. Contract revenue grew 20%, accounting for 36% of B2B business. The company is expanding into cruise ships, senior living, and student housing markets. According to GlobalData's Neil Saunders, Williams-Sonoma's customer base is more insulated from economic stresses and willing to spend on home furnishings.

28 ETFs Add to Williams-Sonoma (WSM) on Oct. 16

Williams-Sonoma (WSM) saw $153.6M in ETF inflows on Oct. 16, with 28 ETFs buying and 13 selling. FTCS was the largest buyer, adding $154.6M worth of shares. WSM has a market cap of $29.4B, with trailing-12-month revenue of $8.01B, up 5.9% YoY. The stock is up 41.56% YTD.

Lynn Martin appointed to Williams Sonoma board effective Oct 19, 2026

Williams Sonoma has appointed Lynn Martin to its Board of Directors, effective October 19, 2026. Martin will receive standard non-employee director compensation and enter into the company's standard indemnification agreement. The appointment was announced in a filing with the SEC.

WSM sentiment & insider activity

Recent WSM coverage spans financial news and regulation.

In the last 30 days, WSM insiders filed 3 SEC Form 4 transactions — no purchases and 3 sales ($325K). The most active reporter was Finucane Anne A. with 2 filings. 100% of those filings were made under pre-arranged Rule 10b5-1 plans.

What's driving WSM

AlphAI scores every news story that mentions WSM with an AI model for sentiment and relevance, and aggregates insider trades from WILLIAMS SONOMA INC's SEC EDGAR Form 4 filings. Figures refresh continuously.

News on $WSM

Score

Williams-Sonoma furnished a comeback — without homebuyers

Williams-Sonoma Inc. reported a 20% stock rise over three years despite a slow housing market. The company diversified into B2B revenue streams, with Q2 2026 B2B revenue up 14.5%. Contract revenue grew 20%, accounting for 36% of B2B business. The company is expanding into cruise ships, senior living, and student housing markets. According to GlobalData's Neil Saunders, Williams-Sonoma's customer base is more insulated from economic stresses and willing to spend on home furnishings.

28 ETFs Add to Williams-Sonoma (WSM) on Oct. 16

Williams-Sonoma (WSM) saw $153.6M in ETF inflows on Oct. 16, with 28 ETFs buying and 13 selling. FTCS was the largest buyer, adding $154.6M worth of shares. WSM has a market cap of $29.4B, with trailing-12-month revenue of $8.01B, up 5.9% YoY. The stock is up 41.56% YTD.

$WSMLow

Too Many Bots in the Kitchen? Williams Sonoma Bans AI Shoppers

Williams-Sonoma Inc. updated its terms to ban AI agents from shopping on its websites without permission, holding customers responsible for all account activity. The move follows a court ruling that weakened retailers' legal options against AI shopping agents. Legal experts and analysts discuss the implications and potential conflicts of interest in AI-driven shopping.

UBS reiterates Williams-Sonoma stock rating citing growth strategy

UBS maintained a Neutral rating on Williams-Sonoma (WSM) with a $247 price target, citing growth strategy and market share gains. The company reported Q2 2026 earnings of $2.10 per share and revenue of $1.96 billion, exceeding estimates. Analysts Telsey and Jefferies raised their price targets to $260 and $275, respectively, but management cautioned about tariff pressures and lower margins.

$WMTMed

Fuel, Freight and Supplier Costs Bite: How Walmart, Costco, Target and Other Retailers Are Fighting Back

Major U.S. retailers like Walmart, Costco, and Target face rising fuel, freight, and supplier costs, impacting margins. Walmart expects $2B in extra fuel costs. Ross Stores and TJX anticipate freight pressures. Costco reports low single-digit inflation. Best Buy sees higher computing prices. Retailers are using cost savings and tariff refunds to limit price increases, with varied strategies to absorb costs and maintain growth.

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