SOHU.COM REPORTS SECOND QUARTER 2026 UNAUDITED FINANCIAL RESULTS
Sohu.com Limited (NASDAQ: SOHU) reported Q2 2026 unaudited results. Total revenue was $136m, up 7% YoY and down 4% QoQ. GAAP net income was $0.2m after a ~$13m tax expense reversal; non-GAAP net income was $0.5m. The board amended its ADS repurchase program to open-ended; $124m spent on 9.4m ADS as of Aug 6. Q3 guidance: marketing $14m-$15m, online games $105m-$115m, GAAP/non-GAAP net loss $13m-$23m.
How this was made
The 30-second read
Why it matters
Traders can update near-term expectations using the disclosed Q2 revenue mix, operating loss/profit metrics, and the explicit Q3 ranges for marketing services, online games, and GAAP/non-GAAP net losses. The open-ended repurchase authorization may support downside but does not remove the fundamental revenue trajectory risk embedded in guidance.
Market read
A full earnings-and-guidance print with explicit Q3 ranges plus a repurchase-program change is a tradable catalyst for SOHU, with sentiment split between Q2 outperformance and Q3 decline expectations.
What to watch
Online game revenues were down sequentially and the Q3 outlook implies a sizable year-over-year decline, which could dominate valuation despite the buyback authorization.
Background
Sohu.com Limited (SOHU) released unaudited Q2 2026 financial results and provided Q3 2026 revenue and net loss guidance, alongside an amendment to its ADS repurchase program.
Ticker impact
Sohu reported Q2 2026 results and updated Q3 guidance, including marketing and online game revenue ranges and expected GAAP/non-GAAP net losses.
Likely choppy reaction: upside from Q2 outperformance and buyback flexibility, offset by Q3 net loss guidance and online game revenue decline expectations.
The article discloses specific Q2 revenue and profit figures, a board amendment to extend repurchases open-ended, and explicit Q3 revenue and net loss ranges, which traders can map to estimates and positioning.
Market effects
Provides a datapoint on Chinese online media and game monetization trends, especially marketing services seasonality and online game revenue trajectory.
May influence sentiment toward China ADRs with exposure to online media and gaming demand.
Limited spillover beyond ADR sentiment unless broader China digital media/gaming guidance trends emerge.
Counterpoint
The Q2 GAAP/non-GAAP profitability is boosted by a one-time tax reversal, so underlying operating momentum may be less strong than headline net income suggests.
Key entities
- public_companySohu.com Limited
NASDAQ-listed Chinese online media platform and game business group reporting Q2 2026 results, Q3 guidance, and an amended open-ended ADS repurchase program.
- governanceSohu board of directors
Amended the share repurchase program on Aug 8, 2026 by removing the prior end date and authorizing open-ended repurchases up to the maximum authorized amount.
