$Z

Wacksman Jeremy sold $517K of Z

Wacksman Jeremy (Chief Executive Officer) sold 15,125 shares of ZILLOW GROUP, INC. (Z) at an average of $34.20 ($34.18–$34.24, $0.52M total) across 2 trades over 2026-08-13 to 2026-08-17 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Wacksman Jeremy
Published Aug 17, 2026, 9:56 PM UTC
Analysis
alphai AI DeskAI-generated
Added to alphai Aug 17, 2026, 10:17 PM UTC. Informational, not investment advice.
How this was made
alphai summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
alphai market briefInsider activity
Primary signal
$Z
Neutral
high confidence
Mentioned
$Z
Relevance
4/10
alphai data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$ZNeutralLow
01

Why it matters

The newest fact is the disclosed sale size, price range, and that it was executed under a pre-arranged 10b5-1 plan; it does not include any new company performance or policy information.

02

Market read

Traders may note the insider sale for sentiment, but the 10b5-1 framing and lack of fundamental updates make it low-conviction for price action.

03

What to watch

The article does not disclose whether other insiders sold/bought around the same time, nor does it provide context on total insider holdings or whether the sale was part of a broader scheduled program.

Relevance 4/10Novelty 3/10Timing: filed 2026-08-17 after-hours

Background

The article is an SEC Form 4 insider transaction filing for Zillow Group, Inc. (Z), reported by CEO Jeremy Wacksman.

Company-level read

Ticker impact

$ZNeutralHigh confidence
Context

SEC Form 4 shows CEO Jeremy Wacksman sold about 15,125 shares of Zillow Group at roughly $34.18 to $34.24 via a 10b5-1 plan.

Expected impact

Likely limited near-term impact; any reaction would be sentiment-driven rather than fundamental.

Evidence & confidence

The filing specifies an open-market sale under a pre-arranged Rule 10b5-1 plan, with no accompanying company-specific operational or financial update.

Market effects

Minimal, as the disclosure is company-specific and does not indicate sector-wide regulatory or demand changes.

None indicated.

None indicated.

Counterpoint

Insider selling can still be interpreted as a signal if traders believe the 10b5-1 plan timing coincides with valuation concerns, even if it is pre-arranged.

Key entities

  • Zillow Group, Inc.

    Subject of the Form 4 insider transaction disclosure.

  • Jeremy Wacksman

    CEO and reporting person who sold shares.

  • Rule 10b5-1 plan

    Pre-arranged plan cited as the basis for the open-market sale.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

Related articles

$ZMed

Zillow Paid Redfin $100 Million. What Was It Buying? The FTC Says They Broke the Law

Zillow paid Redfin $100M in 2025, leading Redfin to exit the apartment advertising business. The FTC filed a settlement in 2026, alleging the deal was anticompetitive. The FTC claims Zillow paid to reduce competition, while Zillow and Redfin argue it was pro-consumer. The settlement requires Redfin to relaunch its own business within six months. The FTC estimates Zillow customers paid 14.5% more per listing after Redfin's exit.

$ZMedAI 8/10

Zillow settles US antitrust claims over USD 100 million apartment rental listing deal with Redfin

Zillow settled US antitrust claims over a 2025 deal where it paid Redfin $100M to stop competing in apartment rental listings. The FTC and five states alleged the agreement reduced competition, increased landlord costs, and affected listing quality. Under the settlement, Redfin must resume its rental business within six months while continuing to display Zillow ads. Zillow and Redfin both welcomed the agreement, which allows their partnership to continue through 2030.

$CSGPMedAI 8/10

Who Will Own The Data Layer Of Real Estate?

CoStar completed an $800m acquisition of Zonda, expanding into residential construction data. Zillow's Zestimate has median error rates of 1.8% for listed homes and 7.2% for off-market homes. Zillow faced a $881m pre-tax loss in its Homes division and an FTC settlement over a deal with Redfin. NAR settled litigation and amended MLS rules, but data access remains contested. Tech giants plan significant data center investments, with location priorities shifting.

$ZMedAI 8/10

FTC Settles Antitrust Case Against Zillow and Redfin Over Apartment Listing Partnership: 15 outlets compared

The FTC settled an antitrust case with Zillow and Redfin, requiring them to unwind a 2025 agreement where Zillow paid Redfin $100M to exit the apartment listing market. Redfin must relaunch its rental advertising business within six months of the order's finalization, with Zillow providing support. Both companies must comply for 10 years, and they will pay $2M to reimburse state attorneys general.

$ZHighAI 8/10

FTC Settlement Forces Redfin Back Into Rental Listings Market, Reshaping $100 Million Zillow Deal

The FTC and five states reached a settlement with Zillow and Redfin, requiring Redfin to reenter the rental listings market. Redfin must restart its rental advertising business within six months and invest tens of millions. Zillow must remove restrictions that limited Redfin's competition. The settlement resolves a lawsuit alleging Zillow paid Redfin $100 million to exit the market.